Case studies

Campaigns and their results.

Every case study names the metric the campaign was bought on and what was delivered against it.

Case studies

Entertainment, Culture & Media · Story Ad
≤ 90%Share of Screen
OMD Switzerland: Blockbuster online: Sony Pictures boosts its digital brand presence
Blockbuster online: Sony Pictures boosts its digital brand presence
Story Ad · Standard and Native · Video
Home & Living · Gamification Ad
90%Share of Screen
Miele: Increased engagement thanks to gamification
Increased engagement thanks to gamification
Gamification Ad
Logistics & Delivery · Gamification Ad
90%Share of Screen
Havas: Attention grabbing digital campaign with Gamification
Attention grabbing digital campaign with Gamification
Gamification Ad
Finance & Insurance · Sponsored Post
+200%CTR
Dentsu: Generation of high-quality traffic for Mastercard
Generation of high-quality traffic for Mastercard
Sponsored Post
Finance & Insurance · Gamification Ad
90%Share of Screen
Webrepublic: Interactive campaign for increased engagement and brand strengthening
Interactive campaign for increased engagement and brand strengthening
Gamification Ad
Travel & Hospitality · Gamification Ad
90%Share of Screen
Austria Tourism: Boosting Awareness and Engagement through Gamification
Boosting Awareness and Engagement through Gamification
Gamification Ad
Berlin Partner · Public & Institutions · Story Ad
€ 0.-Product Costs
Pilot Agency Group: Efficient, High-Reach & Visible
Efficient, High-Reach & Visible
Story Ad · Showcase Ad
Retail & FMCG · Gamification Ad
1.36%Game start rate
OMD: Enhanced Ad Recall Thanks to Gamification Approach
Enhanced Ad Recall Thanks to Gamification Approach
Gamification Ad
Retail & FMCG · Story Ad
+64%Cookieless reach
Publicis: Maximum attention and reach with High Impact Story Ads
Maximum attention and reach with High Impact Story Ads
Story Ad
Pharma & Healthcare · Story Ad
+8.9%Brand Awareness
Konnex: Successful advertising campaign increased both brand presence and purchase intent
Successful advertising campaign increased both brand presence and purchase intent
Story Ad · Sponsored Post
Home & Living · Story Ad
+21%Brand uplift
Webrepublic: Driving awareness and consideration
Driving awareness and consideration
Story Ad · Sponsored Post
Telecom & Connectivity · Sponsored Post
-57%Cost per lead
WWZ: High engagement and significantly lower cost per lead for a telco
High engagement and significantly lower lead generation for a telco A European telco wanted to raise awareness and drive sales for its new unlimited mobile data plan. The goal was to reach a relevant audience and generate leads efficiently. The telco partnered with a mobile-first content platform to run a campaign using MatchPersona. The campaign targeted users interested in entertainment, news, tech and lifestyle content. Ads were delivered in context, ensuring relevance. MatchPersona allowed for precise targeting and real-time optimisation. The campaign ran for two months. The telco used a mix of formats: Story Ad, Playable Ad, Sponsored Post, and Display Ad. Results: The campaign reached over 6.5 million unique users. Engagement rates were high, exceeding industry benchmarks. Story Ads achieved a 12.5% engagement rate, and Playable Ads had a 9.8% engagement rate. Lead generation was significantly more efficient than the client's target. Client testimonial: "We are very happy with the results. The campaign helped us reach a highly engaged audience and achieve our lead generation goals efficiently. The contextual delivery of ads played a key role in our success." Head of Marketing, European Telco.
Sponsored Post
Travel & Hospitality · Story Ad
+21%Page Views
Fortyseven: Better on-site performance, thanks to qualified visitors
Better on-site performance, thanks to qualified visitors
Story Ad
Luxury & Lifestyle · Showcase Ad
0.25%Click rate
Sir MaRY: Creating engagement with custom content
Creating engagement with custom content
Showcase Ad · Sponsored Post
Finance & Insurance · Video
-62%Bounce rate
DotKom Digital Communication: Building awareness for asset management services
Building awareness for asset management services
Video
Travel & Hospitality · Story Ad
>60%Share of screen
Artasio: High visibility and maximum reach thanks to cookieless delivery
High visibility and maximum reach thanks to contextual delivery
Story Ad · Showcase Ad

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