Work

The campaigns, and the results.

Every case study names the KPI it was measured on. That is the metric position made concrete.

Case studies

Entertainment
Share of Screen · ≤ 90%
OMD Switzerland: Blockbuster online: Sony Pictures boosts its digital brand presence
Discover how Sony Pictures increased visibility for its cinema releases through contextual targeting by C Wire, reaching movie lovers at scale at 100% viewability.
Story Ad · Standard and Native · Video
Home & Garden
Share of Screen · 90%
Miele: Increased engagement thanks to gamification
Discover how Miele increased engagement through the new Playable Ads by C Wire, capturing a young target audience with an interactive and playful experience.
Gamified Ad
Logistics
Share of Screen · 90%
Havas: Attention grabbing digital campaign with Gamification
For Swiss Post, C Wire executed an interactive, gamified campaign that encouraged users to explore the “Meine Sendungen” service. The campaign successfully boosted engagement and brand recall, offered incentives like e-bikes, and leveraged cookie-less targeting alongside high-visibility placements.
Gamified Ad
Finance
CTR · +200%
Dentsu: Generation of high-quality traffic for Mastercard
UBS positions the UBS Global Cards together with Mastercard as a secure and flexible solution for retail clients, boosting reach, awareness, and high-quality applications with C Wire.
Sponsored Post
Finance
Share of Screen · 90%
Webrepublic: Interactive campaign for increased engagement and brand strengthening
With our gamified ad, users could playfully explore the benefits of the PostFinance banking packages.
Gamified Ad
Travel
Share of Screen · 90%
Austria Tourism: Boosting Awareness and Engagement through Gamification
How Gamification increases Awareness and Engagement
Gamified Ad
pilot Agency Group · Sports
Product Costs · € 0.-
Pilot Agency Group: Efficient, High-Reach & Visible
Efficient, High-Reach & Visible. Digital Awareness Campaign for Berlin Partner.
Story Ad · Showcase Ad
Food
Game start rate · 1.36%
OMD: Enhanced Ad Recall Thanks to Gamification Approach
The new Spicy McCrispy from McDonald’s is not only a culinary highlight, but also the star of an innovative advertising campaign. The goal was to generate widespread awareness of the fiery burger across Switzerland. Users were to be actively engaged, with the new burger presented in a playful and creative way.
Gamified Ad
FMCG
Cookieless reach · +64%
Publicis: Maximum attention and reach with High Impact Story Ads
Maximum attention and reach with High Impact formats
Story Ad
Pharma
Brand Awareness · +8.9%
Konnex: Successful advertising campaign increased both brand presence and purchase intent
The agency commissioned C Wire to place advertisements in relevant environments, with enough presence to deliver a meaningful share-of-voice and generate increased awareness amongst the target group.
Story Ad · Sponsored Post
Home Appliances
Brand uplift · +21%
Webrepublic: Driving awareness and consideration
Miele’s agency briefed C Wire to create a multi-layered campaign to deliver both brand positioning benefits and drive prospective customers down the intent and purchase funnel.
Story Ad · Sponsored Post
Telecom
Cost per lead · -57%
WWZ: High engagement and significantly lower cost per lead for a telco
WWZ is a regional energy and telecom provider from central Switzerland. The company’s main goal was to reach families in the area with their Family Subscription promotion, offering customers the opportunity for free mobile upgrades with every contract closed. Target KPIs were increased awareness of WWZ and cost-efficient lead generation.
Sponsored Post
Leisure
Page Views · +21%
Fortyseven: Better on-site performance, thanks to qualified visitors
Better on-site performance, thanks to qualified visitors
Story Ad
Luxury Retail
Click rate · 0.25%
Sir MaRY: Creating engagement with custom content
As Switzerland’s oldest watch business, Beyer can trace its history all the way back to 1760. Now managed by the 8th generation of the family, the business and also the Beyer Watch Museum, draw on more than 260 years of experience to create stories from the heart of the world of watches. This content appears in each edition of Beyer’s customer magazine Beyond and on beyer-ch.com. Beyer was looking to put their rich and engaging content at the centre of the campaign and showcase it in powerful ad formats which capture the attention of watch fans.
Showcase Ad · Sponsored Post
Banking
Bounce rate · -62%
DotKom Digital Communication: Building awareness for asset management services
Luzerner Kantonalbank provides award-winning private banking and advisory solutions for high net worth individuals. However they had a need to increase awareness of their asset management services. “Moving your wealth on” campaign highlighted investment priorities and the bank’s expertise, directing traffic to a campaign hub.
Video
Travel
Share of screen · >60%
Artasio: High visibility and maximum reach thanks to cookieless delivery
High visibility and maximum reach for a travel destination
Story Ad · Showcase Ad

02Delivered creative

A selection of the units we ran. The full set lives in the gallery.

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