Mastercard
Dentsu: Generation of high-quality traffic for Mastercard
Agency
Dentsu
Brand
Results
- CTR
- +200%
- Dwell Time
- x2
- Cost per Lead
- -54%
Campaign details
- Industry
- Finance & Insurance
- Objective
- Awareness and relevance
- Format
- Sponsored Post
- Media type
- Display
- Targeting
- Contextual AI
The ad that ran
Objective
Awareness and relevance
Media type
Display
Thanks to the delivery of large-format native ads placed in editorially relevant contexts on trusted websites, C Wire achieved outstanding performance and ranked among the top-performing partners in terms of high-quality landing page visits and conversions.
Brief
UBS positions the UBS Global Cards together with Mastercard as a secure and flexible solution for retail clients, boosting reach, awareness, and high-quality applications with C Wire.
Solution
By using C Wire’s powerful Sponsored Post, the creative assets for Mastercard x UBS Global Cards are showcased in editorial environments that are highly relevant to topics such as Banking & Finance, Online Shopping, and Travel. This contextual placement ensures strong content relevance, increases audience engagement, and supports performance-driven outcomes in terms of clicks and high-quality traffic.
Client view
“C Wire worked hard to make our first Mastercard campaign a success! We experienced first-hand that the team delivered strong service and kept us informed right throughout the campaign - they were even optimizing the campaign during the Christmas holidays!”
Walid Ikken
Dentsu Switzerland
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Next step
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