Dentsu: Generation of high-quality traffic for Mastercard

Brief

UBS positions the UBS Global Cards together with Mastercard as a secure and flexible solution for retail clients, boosting reach, awareness, and high-quality applications with C Wire.

Objectives

Awareness & Relevance

What we ran

By using C Wire’s powerful Sponsored Post, the creative assets for Mastercard x UBS Global Cards are showcased in editorial environments that are highly relevant to topics such as Banking & Finance, Online Shopping, and Travel. This contextual placement ensures strong content relevance, increases audience engagement, and supports performance-driven outcomes in terms of clicks and high-quality traffic. Together with Mastercard, UBS positions the UBS Global Cards as an attractive card solution for retail clients. The campaign focuses on the cards’ key benefits,such as security, flexibility, and advantages both domestically and abroad. The goal is to increase awareness and relevance of the UBS Global Cards in thematically relevant environments, while simultaneously generating high-quality traffic and credit card applications.

Outcome

Thanks to the delivery of large-format native ads placed in editorially relevant contexts on premium websites, C Wire achieved outstanding performance and ranked among the top-performing partners in terms of high-quality landing page visits and conversions. C Wire worked hard to make our first Mastercard campaign a success! We experienced first-hand that the team delivered strong service and kept us informed right throughout the campaign - they were even optimizing the campaign during the Christmas holidays!, Walid Ikken, Dentsu Switzerland

CTR

+200%

Dwell Time

x2

Cost per Lead

-54%