Agentic advertising
Build your own media brain with C Wire.
Co-build transparent AI agents that plan and buy your campaigns. They run on BrandDNA, CampaignDNA, MatchPersona and MatchOutcome, and connect through AdCP, MCP or our APIs.
01
Three ways to get started
Agent use case workshop
Define and prototype your first agent with our team.
- Map the loop from brand to persona to context to outcome
- Map the signals your agent will use: publisher, DSP, first party and product feed
- Choose how you activate: plug into C Wire or co-build with us
Agent hackathon with C Wire engineering
Hands-on sessions where your team and our engineers build side by side.
- Persona-driven targeting logic
- Format and brand guideline rules for your agent
- Outcome metrics and feedback loops
- Connections into your DSP or into supply through AdCP, MCP or APIs
Launch partner campaign and case study
Run a campaign with agentic components and publish what you learn together.
- Outcome-driven buying on the Trusted Web with MatchOutcome
- One persona strategy across the Trusted Web and YouTube
- Performance by context, shared in a joint case study
02
How your agent connects
- Your agent
- AdCP, MCP or APIs
- C Wire: BrandDNA and CampaignDNA
- MatchPersona
- MatchOutcome
- Trusted Web and YouTube
Your team and ours build the first agent side by side.
Questions
Questions about agentic advertising
What is agentic advertising at C Wire?
Your AI agents plan and buy campaigns through C Wire. They use the same BrandDNA, CampaignDNA, MatchPersona and MatchOutcome capabilities our team uses, connected through AdCP, MCP or our APIs.
Which program should we start with?
Start with the workshop when you are defining your first use case. Choose the hackathon when your team is ready to build. Choose a launch partner campaign when you want to run and measure agentic buying on a campaign.
How does an agent connect to C Wire?
Through AdCP (Ad Context Protocol), MCP (Model Context Protocol) or our APIs. An agent can set up campaigns, build personas from a landing page URL, set targeting, assign creatives and read reporting.
Do we stay in control of what the agent does?
Yes. Your team sees and shapes the personas and the plan before anything runs, and every placement is profiled and measured before money goes in. Nothing is bought blind.
Can we use our own personas and guidelines?
Yes. Upload the personas and brand guidelines you already use, and correct anything C Wire infers. You always see what your agent works from.
Where can an agent buy?
Display, Impact formats and in-stream video on the Trusted Web, plus YouTube, with the same persona strategy across all of them.
We build it with you.
Tell us what your team wants an agent to do, and we will propose the right way to start.