Next step
Bring us a brief.
Tell us about the campaign: a brand, an objective, a market. We build the personas in front of you and come back with a price. The personas are yours, whether or not you buy.
01What happens next
01
You send the brief
A brand, an objective, an outcome. That is all we need to start.
02
We build the personas
MatchPersona builds the personas. MatchOutcome bids against your metric.
03
We come back with the personas
The personas, the placements and the price. The personas are yours either way.
02
Bring us a brief.
What makes a brief useful
Company, your name and a work email are all we strictly need. Everything else sharpens the first answer: the brand, the objective, the markets, the flight dates and, above all, the metric you are measured on. If you are not sure yet, send what you have. A brief starts a conversation; it does not commit you to one.
Not an advertiser?
Publishers should talk to the publisher team instead. And anything about our crawler is answered on the crawler page, with no form at all.
Questions
Before you send the brief
What should a brief contain?
Company, your name and a work email are all that is strictly needed. Everything else sharpens the first answer: the brand, the objective, the markets, the flight dates and the metric you are measured on.
What happens after I send it?
We derive BrandDNA and CampaignDNA, MatchPersona proposes the personas, and we come back with the personas, the plan and a price. You keep the personas whether or not you buy.
How long does it take?
A first plan within a week of a complete brief. Existing clients with a BrandDNA skip the brand step.
I am a publisher. Where do I go?
To the publisher team via the publisher contact page. Anything about the crawler is answered on the crawler page, with no form at all.
03Next step
While you wait
See MatchPersona run first.
Enter a brand and read the personas the pipeline returns. It is the same pipeline that plans your campaign.