For publishers
Formats, from your side of the page.
What each unit does to your layout, your page speed and your reader experience.
Every format we run is light and never covers your content, in line with the LEAN standard the industry agreed for well-behaved advertising. This page is what that means, unit by unit, from your side of the page. Sizes and technical limits live on the creative specifications page, and the measured effect of each unit on your page is published with the date the measurement was taken, as figures are confirmed.
Standard: nothing to integrate
Display, Video and Native at Standard render in the placements your layout already has. There is no template work and no integration project. Out-stream video sits inside the article flow rather than in a player and follows the same rules as everything else we run.
Impact: integrated with the page, never dropped on it
Impact is the non-overlay high impact tier, built to LEAN, and it integrates with the page itself. That is why it runs on Trusted Web Direct only: the unit is mapped to your layout with your team, you review how it sits before anything runs, and it never appears on a page we have not integrated with. The attention it earns comes from the integration, not from covering anything.
01
Wideboard XL
Bernisches Historisches Museum
02
Showcase Ad
Opel
03
Story Ad
Mercedes Benz
Video
Video runs in-stream and out-stream, at Standard and at Impact, including vertical. The same rule holds everywhere it runs: non-overlay, inside the reading experience rather than on top of it.
01
Branded Player
Denner
02
Story Ad
Bucherer
03
Story Ad
Tchibo
The control you keep
Review before anything runs
You review how our formats sit in your layout before anything runs.
The integration conversation
It covers where units appear and how they behave, on scroll and on mobile.
The page remains yours
Our units are guests in it, and they are built to behave like it.
Questions
Formats from the publisher side, explained
What changes in my layout?
Standard units render in the slots your layout already has, with no template changes. Impact units are mapped into the layout with your ad ops team and reviewed by you before anything runs.
Do any formats cover content or auto-refresh?
No. C Wire never runs overlay or interstitial formats and never auto-refreshes inventory.
What does an Impact unit do to page speed?
Load weight, layout stability and overlay behaviour are measured per unit against the LEAN ceiling and published on the page impact page.
Can I choose which formats run?
Yes. Formats are agreed per placement with your team; nothing runs that you have not reviewed.
Next step
Talk to us about integration.
One tag, no rebuild, and a review of how our formats sit in your layout. Or simply allowlist the crawler and start there.