Formats
Formats people notice. Formats users accept.
High-impact advertising usually gets attention by interrupting, and readers reject it for the same reason. Ours never covers the article and never blocks it, so people accept it. Every unit meets the LEAN standard the industry agreed for light, well-behaved ads.
Runs where we contract publishers directly: Germany, France, Switzerland, and Austria.
Every format we sell sits on two axes: what it is, and how deeply it integrates.
What the ad is: display, video or native. How far it integrates: Standard renders in an existing slot anywhere we buy; Impact is built into the page itself and runs on our directly contracted publishers only.
Standard and Impact
Standard units render in an existing slot and travel anywhere: our directly contracted publishers, the handpicked publishers we reach through their own marketplaces, and YouTube. Impact units are built into the page itself, which is why they run on directly contracted publishers only, in the markets where that supply exists. On YouTube we read the individual video and match it against your brand and your campaign rather than a category.
Every unit meets the LEAN standard: light files, no expansion unless the reader asks for it, and never anything covering the article.
The grid below is the full range.
Each card links to the format page: creative specifications, page-impact measurements and the placements it is allowed to run.
Questions
Formats, explained
What is the difference between Standard and Impact?
Standard units render in the slot a layout already has and run anywhere C Wire buys. Impact units are built into the page itself, which is why they run on Trusted Web Direct, where the publisher contract carries the page integration.
Which Impact formats exist?
Story Ad, a three-frame narrative that advances as the reader moves down the article. Showcase Ad, a browsable range inside one unit. Gamified Ad, a tap-to-play interaction inside the unit. Sponsored Post, native in form and declared as advertising. Video at Impact, integrated with the page.
Do the formats cover or block content?
No. No unit covers the article or blocks the reader, and every unit meets the LEAN standard. Load weight, layout stability and overlay behaviour are published per unit on the page impact page.
Where do Impact formats run?
Where C Wire contracts publishers directly. Every other format runs in every market.
Where are the creative specifications?
Dimensions, weights, safe areas, tag types and QA contacts are on the creative specifications page, in one place.
02The two axes, and the layer
Standard Renders anywhere we buy. | Impact Light, non-blocking, meets the LEAN industry standard. Needs page integration. | |
|---|---|---|
| Display |
| |
| Video |
| |
| Native |
Standard
Renders anywhere we buy.
- Display
- Billboard
- Leaderboard
- Medium Rectangle
- Half-Page
- Portrait
- Mobile Banner
- Video
- In-stream
- Out-stream
- Native
Impact
Light, non-blocking, meets the LEAN industry standard. Needs page integration.
- Native
03All formats
Impact
impact · trusted-web-direct
Story Ad
Full width, in-content, sequential.
Reported metric: engagement
impact · trusted-web-direct
Showcase Ad
Multiple products in one unit, browsable in place.
Reported metric: engagement
impact · trusted-web-direct
Sponsored Post
Native to the recommender, declared as advertising.
Reported metric: engagement
impact · trusted-web-direct
Gamified Ad
Interactive, in-content, rewarded attention.
Reported metric: engagement
impact · trusted-web-direct
Spotlight Ad
Dynamic, Memorable, and Built for Impact
Reported metric: engagement
impact · trusted-web-direct
Flex Cube Ad
Interactive, Multi-Dimensional Brand Exploration
Reported metric: engagement
impact · trusted-web-direct
Flip Ad
Scroll-Triggered Visual Transformation
Reported metric: engagement
impact · trusted-web-direct
Wideboard XL
Maximum visibility, maximum impact
Reported metric: engagement
Video
video · trusted-web-direct · trusted-web-extended · apps · youtube
Sponsored Video
Cinematic Storytelling, Native Integration
Reported metric: completed views
video · trusted-web-direct · trusted-web-extended · apps · youtube
Branded Player
Premium Video with Brand Integration
Reported metric: completed views
video · trusted-web-direct · trusted-web-extended · apps · youtube
Outstream Video
Auto-Play Video in Content Environments
Reported metric: completed views
Next step
Bring us a brief.
A brand, an objective, a market. We build the personas and come back with a price. The personas are yours either way.