Terms of use

Effective date: 11 September 2026

These terms govern your use of the website cwire.com, the C Wire Console and the Try MatchPersona demo (together, the "Services") operated by C Wire AG, Grubenstrasse 54, 8045 Zürich, Switzerland ("C Wire"). By using the Services you accept these terms. Advertising campaigns, publisher partnerships and data processing are governed by the proposal, booking order, publisher agreement or data processing agreement you sign with C Wire; where those documents differ from these terms, they prevail.

The Services are intended for businesses: advertisers, agencies, publishers and their staff. You confirm that you use them on behalf of a business and that you are authorised to do so. Access to the Console and to campaign data is personal and may not be shared.

The demo builds personas from a landing page URL and a campaign brief you provide. You may only submit brands and briefs you are entitled to use. Results are illustrative, are produced by an automated system and are not an offer, a plan or a commitment; C Wire may limit the number of runs per person and per company. We store your request so we can send you the result link and follow up once about it; you can ask us to delete it at any time (see Privacy Policy). Results marked as sample are not produced by the live pipeline.

You may not: use the Services to build a competing product or to extract data at scale; submit unlawful, infringing or misleading material; attempt to access systems, accounts or data you are not authorised to access; interfere with the operation or security of the Services; or use automated means to access them beyond what the public files (robots, sitemap, llms.txt) explicitly allow.

C Wire, MatchPersona, MatchOutcome, BrandDNA, CampaignDNA, Trusted Web and the C Wire logos are trademarks of C Wire AG. The Services, their software, content, designs and data are protected by copyright and other rights and remain the property of C Wire or its licensors. Material you supply (brand assets, briefs, creative) remains yours; you grant C Wire the licence needed to provide the Services and, for campaigns, the licence set out in the booking order. Personas, BrandDNA and CampaignDNA records produced for you are yours to review, correct and reuse; the underlying models and methods remain C Wire''s.

We keep the Services and their content accurate and available with reasonable care, but we do not warrant that they are error-free, uninterrupted or fit for a particular purpose. Product descriptions, availability dates and markets may change. Links to third-party sites are provided for convenience; we are not responsible for their content.

To the extent permitted by Swiss law, C Wire is not liable for indirect or consequential loss, loss of profit or loss of data arising from the use of the Services. Nothing in these terms excludes liability for intent or gross negligence. Liability for campaigns is governed by the applicable booking order.

How we handle personal data is described in our Privacy Policy and Cookie Policy. How our systems use AI is described in our AI transparency statement. Data processing for campaigns is governed by our Data Processing Agreement.

We may update these terms; the version published on cwire.com applies. These terms are governed by Swiss law, excluding its conflict-of-law rules. The courts of Zürich, Switzerland have exclusive jurisdiction, subject to mandatory law.

Contact: legal@cwire.com · C Wire AG, Grubenstrasse 54, 8045 Zürich, Switzerland.