MatchPersona for YouTube
Your personas, now on YouTube.
MatchPersona for YouTube takes the personas built from your brand and matches them to the YouTube channels and videos where those people spend their attention. We activate and manage the campaign for you.
This is where your persona spends the evening: watching video on YouTube.
Agentic personas, activated contextually. Now on YouTube.
What's in it for you
One persona strategy, web and YouTube.
The same personas that run across 500+ trusted publishers now reach people on YouTube, so your plan stays consistent across both.
Brand safety and suitability, built in.
MatchPersona delivers brand safety and suitability itself, built into every persona from the first step.
Planned from your brand.
Your plan starts from your BrandDNA and CampaignDNA, so every channel and video is chosen for your brand and your campaign goal.
How MatchPersona for YouTube works
It reads your brand and brief.
BrandDNA and CampaignDNA tell it what your brand means, where it belongs and what this campaign has to achieve.
It builds the personas.
Agentic personas with a life situation and the topics where they spend attention, ready for you to review.
It matches them to channels and videos.
Each persona is matched to the YouTube channels and videos where those people spend their attention.
We activate and report.
C Wire activates and manages the campaign on YouTube, and you receive delivery by persona.
Formats
Skippable in-stream
In-stream video viewers can skip, on desktop, mobile and connected TV.
Non-skippable in-stream
In-stream video that plays in full, on desktop, mobile and connected TV.
Bumper
Short in-stream video that plays in full, on desktop, mobile and connected TV.
Connected TV
The same formats on the television screen, alongside desktop and mobile.
In the morning she reads an article on the Trusted Web.
In the evening she watches a video on YouTube.
Questions
MatchPersona for YouTube, explained
What is MatchPersona for YouTube?
MatchPersona running on YouTube. It builds personas from your brand and your campaign, describes each through the topics where it spends attention, and matches them to the channels and videos where those people spend time. C Wire activates and manages the campaign for you.
How is it different from the YouTube targeting my agency already uses?
MatchPersona starts from your brand. BrandDNA captures what the brand means, CampaignDNA what this campaign wants, and MatchPersona works out who to reach and where they spend attention. Channels and videos follow from your personas.
Is it the same as C Wire's video product on trusted publishers?
The two campaigns share one strategy. Trusted Web video runs in-stream and out-stream across trusted publishers. MatchPersona for YouTube runs on YouTube. Both use the same personas and report by persona, so you brief us once and run either or both.
Does MatchPersona handle brand safety and suitability?
Yes. Your BrandDNA sets where your brand belongs: suitable environments, topics and regulated areas. MatchPersona applies those rules before anything is bought and chooses channels and videos from your personas, so the plan is suitable from the first step. Reporting shows delivery by persona.
Which formats, devices and markets?
Skippable, non-skippable and bumper in-stream video, across desktop, mobile and connected TV. Personas and topics are available in English, German, French and Italian.
What does it work from?
The content of channels and videos, and personas described by life situation and interests. Reporting is by persona.
What do we see before it runs, and during?
The personas with their topics, which you review, adjust and approve before anything runs. C Wire manages delivery during the flight, and you receive a read-out by persona.
How is it bought?
As a managed campaign with C Wire. You receive a campaign proposal.
Can we run it alongside our current YouTube buying?
Yes. You can run MatchPersona for YouTube as its own campaign next to your current YouTube activity for the same flight and compare the two.
See your personas in a few minutes.
Your landing page URL in, the personas MatchPersona would plan against on screen.
Next step
Plan your next campaign with us.
A brand, an objective, a market. We build the personas and come back with a campaign proposal.