Why C Wire
What a publisher gets from C Wire: demand that matches your pages, formats that respect your layout, and a data boundary written down.
01The formats on your page
Wideboard XL · Bernisches Historisches Museum
Branded Player · AXA
Story Ad · EnergieSchweiz
You have probably turned down high-impact formats before, and you were right to. Most of it is heavy, most of it covers the content, and it shows up in your Core Web Vitals and your reader complaints.
Ours never covers or interrupts the article. It is built to the LEAN standard for light, well-behaved ads, and we measure each unit's effect on the page and publish the figures with the date they were taken, as they are confirmed, so your ad ops team can check rather than trust.
We never buy a page we have not read, so every campaign that reaches your inventory has been matched to what the content on it is about. That tends to mean fewer, better-fitting campaigns rather than volume.
Question one
What the brand means
What this campaign wants
Every page and video we have read and vectorised
Agentic personas, and the content where they spend attention
Question two
The MatchPersona decision from question one
What each audited placement has delivered
The metric this campaign was bought on
A bid priced against the metric the campaign was bought on
Our inclusion criteria are published and versioned. You can see exactly what we exclude, which tells you what your inventory is being sold next to.
No read, no bid
The boundary, stated plainly
The commercial terms between us and our advertisers are not discussed with publishers. The same boundary protects your data on the other side of it. We will never overlay or interrupt your content, never run a unit that fails the LEAN criteria, and never run anything on a page we have not read.
The standard is published and versioned. The page-impact measurements are dated. The crawler's user agent, IP ranges and behaviour are public. Nothing on this page asks to be believed; every claim on it can be checked.
The unit is measured against the LEAN ceiling before it is accepted.
The unit renders inside the space reserved for it. The page does not move.
A unit that covers editorial content is refused, at any weight.
Questions
Most high-impact formats get attention by interrupting: overlays, interstitials, heavy files. C Wire's Impact formats integrate into the page, never cover the article, never block the reader and meet the LEAN standard, with page impact published per unit.
Brands whose personas MatchPersona matched to your content. Demand arrives already matched: the advertiser chose your pages because of what they are about, not because your domain was on a list.
No. C Wire buys on publisher sites it has read, at prices set in advance, under direct contract. It does not resell publisher data, and it states its data boundary in writing.
Every unit is measured against the LEAN weight ceiling, reserves its space before it loads and never overlays content. The figures are published so your team can check.
Next step
One tag, no rebuild, and a review of how our formats sit in your layout. Or simply allowlist the crawler and start there.