Content Graph
What each page or video is about after we have read and vectorised it.
Publishers
Formats your readers can accept.
Ads your readers accept: light, never covering the article. Demand matched to what your pages are about. And a data boundary we put in writing.
You receive demand from brands that chose your pages on purpose.
A selection of the publishers we contract directly
and many more
Every domain screened against published inclusion criteria.
C Wire buys on publisher sites we have read, at prices we have set, under direct contract. We do not arbitrage your inventory, we do not resell your data, and we will never ask you to run a format your readers will hate. If that sounds like the kind of demand you want, there are two ways in, and both are explained here.
What we ask of you
Allowlist our crawler
So we can read your pages before anything is bought on them. Everything that requires is published: the user agent, the IP ranges, the crawl rate and per-vendor instructions, none of it behind a form.
Place one tag
Standard formats render in the placements your layout already has, with no template changes.
Integrate for Impact
Impact formats integrate with the page itself. The integration is done with your ad ops team and reviewed by you before anything runs.
What you get
Demand from brands that chose your pages. Predictable floor prices agreed in advance. Formats that respect your layout: light files, nothing covering the article, and for Impact formats built into the page rather than pasted over it. A direct commercial relationship with a named person, not a ticket queue.
Placement Graph
What every audited placement has delivered, recorded unit by unit.
You also get the standard in writing. The inclusion criteria we hold your site to are public, and we hold ourselves to the same clarity. If we ever remove your domain, the log entry will say when and why.
The boundary, in writing
Your placement performance, yield, bid and pricing data stay with you. We never see them.
What an advertiser paid, what a campaign returned and how impressions were priced are not discussed with publishers. The same boundary holds in the other direction: your commercial data is not shared with advertisers either. We state it plainly because the boundary is more reassuring than a vague promise.
We will never run overlay or interstitial formats, never auto-refresh your inventory, never sell your audience data, and never discuss pricing, yield or bid data.
Two ways to work with us
Everything about joining the supply is on these pages: the crawler page tells your engineers what to allowlist, the formats page shows what your readers will see, and the standard page states the criteria in full. When you are ready, write to us.
Our formats sit inside your layout and never cover your content.
Questions
For publishers, explained
What does C Wire need from a publisher?
Three things, in order. Allowlist the C Wire crawler so pages can be read before anything is bought on them. Place one tag so Standard formats render in the placements the layout already has. For Impact formats, integrate with the page, done with your ad ops team and reviewed by you before anything runs.
What does the crawler do?
It reads article text to understand what the content is about and records where ad units sit in the layout. It never collects personal data and never follows forms or logged-in areas. User agent, IP ranges, crawl rate and per-vendor allowlisting instructions are published without a form gate.
What formats will readers see?
Light, non-blocking units that meet the LEAN standard: nothing covering the article, nothing auto-refreshing, no overlays or interstitials. Impact formats integrate into the page rather than sitting over it, and their page-speed impact is published per unit.
What does a publisher get?
Demand from brands whose personas match your pages, predictable floor prices agreed in advance, formats that respect your layout, and a direct commercial relationship with a named person.
What data does C Wire share, and not share?
Publishers never see advertiser placement performance, yield, bid or pricing data. Advertisers never see a publisher's commercial data. The boundary is stated in writing because it is more reassuring than a vague promise.
Can a publisher lose its place?
Yes. The inclusion criteria are public, and if a domain is removed the log entry says when and why.
Next step
Talk to us about integration.
One tag, no rebuild, and a review of how our formats sit in your layout. Or simply allowlist the crawler and start there.