How to buy
How to buy
Four ways to work with us. The same reading of every page and video behind each one.
01Four routes, one machine
01
Managed by us
For brands and agencies that want one partner to plan, run and answer for the result.
02
Self-service in the Console
For in-house teams who want to plan and buy themselves, with the same understanding behind every decision.
03
Deals into your own buying platform
For teams who keep their own buying platform and want our inventory and our reading of it inside it.
04
Through your own agents
For teams who plan and buy through AI agents like Claude or ChatGPT rather than inside a DSP. Offered to a select cohort of organisations today.
One machine
Every route reads first
There are four ways to work with C Wire, and the same system runs behind all of them.
However you work with C Wire, the advertising runs on the same system.
Same context, same personas, same reading, same metric. What changes is who operates what.
The four routes
Four ways to work with us.
01
Managed by us
You bring a brief. We build BrandDNA, CampaignDNA and the personas, run the campaign on the Trusted Web and on YouTube, and report on your metric.
02
Self-service in the Console
Your team plans and buys in the C Wire Console, on the same personas and the same supply.
03
Deals into your buying platform
Trusted Web supply as deals into the DSP and seat your traders already use.
04
Through your own agents
Console or deals connected to your AI agents over MCP or AdCP. Offered to a select cohort.
Whichever route you choose, it starts from the same brief.
What we need from you to start
What the campaign is for
Where it should run, and when
What creative exists
The metric you will judge it on
01
Every impression is one we have read
02
Supply screened and audited the same way, however you buy
03
The metric and the price, agreed before the campaign runs
Questions
Buying, explained
Which route suits which team?
Managed suits brands and agencies that want one partner to plan, run and answer for the result. The Console suits in-house teams who want control of planning and buying without giving up the reading. Deals suit teams with an established programmatic setup who want C Wire supply inside it. Agents suit teams that already plan through AI assistants such as Claude or ChatGPT.
What happens first on the managed route?
Your brief: what the campaign is for, where it should run and what it should achieve. We derive BrandDNA and CampaignDNA, MatchPersona proposes the personas, you review and approve, and we come back with the plan and the price.
What happens first in the Console?
We open your account and walk your team through planning with BrandDNA and CampaignDNA. Nothing about the supply changes because you are the one operating it.
How do deals work?
We map Trusted Web supply and the deal structure to the buying platform and seat you already buy through, so your traders buy read, audited inventory from inside their existing workflow.
How does the agent route work?
We connect the Console or the deal platform to your organisation's own agents over MCP, the Model Context Protocol, or AdCP, the ad context protocol. The understanding behind the agent is the same as behind every other route. This route is currently offered to a select cohort.
Can we combine routes?
Yes. A managed campaign can move into the Console, and deals can sit beside a managed plan. The understanding behind them is the same, so nothing has to be relearned when the shape of the relationship changes.
What is CampaignDNA in this context?
The four things every route needs to start: what the campaign is for, where and when it should run, what creative exists, and the metric you will judge it on. That is enough for a first plan.
How does YouTube fit the routes?
MatchPersona for YouTube is run by C Wire as a managed campaign: we activate the personas on YouTube and manage the flight. It sits beside your Trusted Web campaigns on any route.
Next step
Bring us the brief.
Give us the brand, objective and outcome. We return with the personas and a price.