impact
Flip Ad
Scroll-Triggered Visual Transformation
Runs where we contract publishers directly: Germany, France, Switzerland, and Austria.
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01
What it is for
The Flip Ad format creates a memorable visual moment by transforming the ad creative as users scroll past. This scroll-triggered animation flips the ad to reveal new content, messaging, or calls-to-action, creating an engaging before-and-after experience.
- Before & After
- Show product transformations or results.
- Problem & Solution
- Present a challenge, then flip to reveal your solution.
- Teaser & Reveal
- Build curiosity with teaser content, flip to full reveal.
02Where it runs
- Channels
- Trusted Web Direct
- Devices
- Mobile · Tablet · Desktop
- Market
- Germany, France, Switzerland, and Austria
- Reported metric
- engagement
03Creative specifications
| Variant | Size | Max weight | File types | Notes |
|---|---|---|---|---|
| Front image | 16:9 | JPG, PNG | Ratio: 16:9 JPG or PNG | |
| Back image | 16:9 | JPG, PNG | Ratio: 16:9 JPG or PNG | |
| Flip Trigger | Scroll-based (triggers at 50% viewport visibility) | |||
| Tracking (optional) | click and impression tracking |
Scroll-triggered animation that flips the ad to reveal new content, creating an engaging before-and-after experience
Next step
Bring us a brief.
A brand, an objective, a market. We build the personas and come back with a price. The personas are yours either way.