impact
Story Ad
Full width, in-content, sequential.
Runs where we contract publishers directly: Germany, France, Switzerland, and Austria.
01
What it is for
A full width unit that sits between paragraphs and advances through a sequence as the reader scrolls. Built for narrative, measured on attention.
- Product Launches
- Introduce new products or features in an eye-catching, near full-screen format.
- Limited-Time Offers
- Use the ephemeral feeling of stories to create urgency and drive immediate action.
- Behind-the-Scenes Content
- Give users an exclusive peek into your brand, events, or production process.
02Where it runs
- Channels
- Trusted Web Direct
- Devices
- Mobile
- Market
- Germany, France, Switzerland, and Austria
- Reported metric
- engagement
03Creative specifications
| Variant | Size | Max weight | File types | Notes |
|---|---|---|---|---|
| Logo | 1:1 | JPG, PNG, PSD, SVG | Ratio 1:1; JPG/PNG/PSD/SVG | |
| Advertiser name | Max. 40 characters limit (spaces included) | |||
| CTA | 15 characters limit (spaces included) HEX code for the colour of the button | |||
| Story cards | 9:16 | 4096 KB | MP4, MOV, GIF, JPG, PNG | Ratio: 9:16 Video: MP4, MOV or GIF / max. 4MB Image: JPG or PNG |
| Tracking (optional) | Click- and Impression Tracking |
Immersive vertical storytelling format optimized for mobile engagement
Next step
Bring us a brief.
A brand, an objective, a market. We build the personas and come back with a price. The personas are yours either way.