PostFinance
Webrepublic: Interactive campaign for increased engagement and brand strengthening
Interactive campaign for increased engagement and brand strengthening
Agency
Webrepublic
Brand
Results
- Share of Screen
- 90%
- Engagement Rate
- 27%
- Clickout Rate
- 1.98%
- Brand Lift
- +11%
Campaign details
- Industry
- Finance & Insurance
- Objective
- Engagement and brand strength
- Format
- Gamification Ad
- Media type
- Display
- Targeting
- Contextual AI
The ad that ran
Objective
Engagement and brand strength
Media type
Display
The results speak for themselves: the ad achieved an impressive engagement rate of over 27%, meaning that every third user interacted with it. Nearly 2% of these users clicked the CTA and were directed to the landing page. Additionally, the campaign generated a significant brand uplift of 10.6% for PostFinance.
Brief
With our gamified ad, users could playfully explore the benefits of the PostFinance banking packages.
Solution
With our gamified ad, users could playfully explore the benefits of the banking packages by swiping, helping them select the right offer. The interactive design created a positive brand experience and strengthened customer loyalty. The playable ads were produced from concept to execution, and placed in editorially relevant environments for maximum relevance and higher ad recall. All users were reached in a privacy-compliant manner, independent of browser settings. Result: increased reach and enhanced brand impact.
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