Webrepublic: Interactive campaign for increased engagement and brand strengthening

Brief

With our gamified ad, users could playfully explore the benefits of the PostFinance banking packages.

Objectives

Engagement & Strengthening the brand

What we ran

With our gamified ad, users could playfully explore the benefits of the banking packages by swiping, helping them select the right offer. The interactive design created a positive brand experience and strengthened customer loyalty. The playable ads were produced free of charge, from concept to execution, and placed in editorially relevant environments for maximum relevance and higher ad recall. Thanks to 100% cookie-free delivery, all users were reached in a privacy-compliant manner, independent of browser settings. Result: increased reach and enhanced brand impact. PostFinance wants to promote two banking packages tailored for different target audiences. The goal is to clearly communicate the features and benefits of each package, as well as the advantages of choosing PostFinance. The advertisement should be eye-catching and stand out from the competition.

Outcome

The results speak for themselves: the ad achieved an impressive engagement rate of over 27%, meaning that every third user interacted with it. Nearly 2% of these users clicked the CTA and were directed to the landing page. Additionally, the campaign generated a significant brand uplift of 10.6% for PostFinance.

Share of Screen

90%

Engagement Rate

27%

Clickout Rate

1.98%

Brand Lift

+11%