Sony Pictures
OMD Switzerland: Blockbuster online: Sony Pictures boosts its digital brand presence
Blockbuster online: Sony Pictures boosts its digital brand presence
Agency
OMD Switzerland
Brand
Results
- Share of Screen
- ≤ 90%
- Time on Screen
- Ø 7.83s
- View-CTR
- ≤ 1.08%
- Viewability
- 100%
Campaign details
- Industry
- Entertainment, Culture & Media
- Objective
- Visibility and reach
- Format
- Story Ad, Standard and Native, Video
- Media type
- Video
- Targeting
- Contextual AI
The ad that ran
Objective
Visibility and reach
Media type
Video
Thanks to contextual delivery, the campaigns ensured browser-wide reach across all relevant users. With our CPV, vCPM, and CPCV pricing models, each campaign achieved 100% viewability.
Brief
Discover how Sony Pictures increased visibility for its cinema releases through contextual targeting by C Wire, reaching movie lovers at scale at 100% viewability.
What we ran
The campaigns were executed within the C Wire Trusted Web and benefited from its granular AI-powered contextual targeting technology. This allowed Sony Pictures to be present across all major Swiss news sites with just one booking including 20 Minuten, Blick, Watson, and Bluewin placing movie releases in highly relevant editorial environments. Existing assets from other channels could be reused for the campaigns. Since the ad specifications match those of Meta, no additional production was required. At the same time, the setup allowed for fast implementation, enabling campaigns to go live at short notice. OMD Switzerland wanted to strengthen the visibility of Sony Pictures’ cinema releases and specifically reach an active, movie-loving audience. The goal was to showcase the films where the target group was already engaged within relevant news articles, with maximum reach and without requiring new creative formats.
Solution
The campaigns were executed within the C Wire trusted Network and benefited from its granular AI-powered contextual targeting technology. This allowed Sony Pictures to be present across all major Swiss news sites with just one booking including 20 Minuten, Blick, Watson, and Bluewin placing movie releases in highly relevant editorial environments. Existing assets from other channels could be reused for the campaigns. Since the ad specifications match those of Meta, no additional production was required. At the same time, the setup allowed for fast implementation, enabling campaigns to go live at short notice.
Client view
“For us as an agency, C Wire has been a strong partner in delivering Sony Pictures campaigns efficiently and with high reach. The combination of ease of execution, relevant contextual environments, and strong visibility metrics made the collaboration especially valuable. We are already looking forward to more exciting campaigns and to continuing this successful partnership.”
Sandra Angst
Communication Director
Next step
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