OMD Switzerland: Blockbuster online: Sony Pictures boosts its digital brand presence

Brief

Discover how Sony Pictures increased visibility for its cinema releases through contextual targeting by C Wire, reaching movie lovers at scale at 100% viewability.

Objectives

Reach & Visibility

What we ran

The campaigns were executed within the C Wire Premium Network and benefited from its granular AI-powered contextual targeting technology. This allowed Sony Pictures to be present across all major Swiss news sites with just one booking - including 20 Minuten, Blick, Watson, and Bluewin - placing movie releases in highly relevant editorial environments. Existing assets from other channels could be seamlessly reused for the campaigns. Since the ad specifications match those of Meta, no additional production costs were required. At the same time, the setup allowed for fast implementation, enabling campaigns to go live at short notice. OMD Switzerland wanted to strengthen the visibility of Sony Pictures’ cinema releases and specifically reach an active, movie-loving audience. The goal was to showcase the films where the target group was already engaged - within relevant news articles, with maximum reach and without incurring additional production costs for new creative formats.

Outcome

Thanks to fully cookieless delivery, the campaigns ensured browser-wide reach across all relevant users - regardless of their cookie preferences. With our CPV, vCPM, and CPCV pricing models, each campaign reached 100% viewability. For us as an agency, C Wire has been a strong partner in delivering Sony Pictures campaigns efficiently and with high reach. The combination of ease of execution, relevant contextual environments, and strong visibility metrics made the collaboration especially valuable. We are already looking forward to more exciting campaigns and to continuing this successful partnership., Sandra Angst, Communication Director

Share of Screen

≤ 90%

Time on Screen

Ø 7.83s

View-CTR

≤ 1.08%

Viewability

100%