Konnex: Successful advertising campaign increased both brand presence and purchase intent

Brief

The agency commissioned C Wire to place advertisements in relevant environments, with enough presence to deliver a meaningful share-of-voice and generate increased awareness amongst the target group.

Objectives

Brand positioning

What we ran

The ads were delivered in highly relevant editorial articles about maintaining good health and a strong immune system. C Wire's proprietary contextual technology ensured that the campaign achieved high attention metrics through the most precise targeting. The sponsored posts resulted in a significant increase in traffic, while the story ads raised awareness of the brand. The use of effective content and attractive visuals effectively reinforced the brand message. A brand lift study was conducted to measure the effectiveness of the campaign. The agency commissioned C Wire to place advertisements in relevant environments, with enough presence to deliver a meaningful share-of-voice and generate increased awareness amongst the target group.

Outcome

The advertising campaign achieved outstanding results, with above-average click-through rates indicating the high relevance of the ads to the target audience. Additionally, there was a significant increase in brand perception and user interest metrics. The campaign contributed to increased brand awareness, heightened purchase intentions, and improved brand preference.

Brand Awareness

+8.9%

Consideration

+7.0%

Preference

+8.4%

Intent

+8.0%