BioMed
Konnex: Successful advertising campaign increased both brand presence and purchase intent
Successful advertising campaign increased both brand presence and purchase intent
Agency
Konnex
Brand
Results
- Brand Awareness
- +8.9%
- Consideration
- +7.0%
- Preference
- +8.4%
- Intent
- +8.0%
Campaign details
- Industry
- Pharma & Healthcare
- Objective
- Brand positioning
- Format
- Story Ad, Sponsored Post
- Media type
- Display and Native
- Targeting
- Contextual AI
The ad that ran
Objective
Brand positioning
Media type
Display and Native
The advertising campaign achieved outstanding results, with above-average click-through rates indicating the high relevance of the ads to the target audience. Additionally, there was a significant increase in brand perception and user interest metrics. The campaign contributed to increased brand awareness, heightened purchase intentions, and improved brand preference.
Brief
The agency commissioned C Wire to place advertisements in relevant environments, with enough presence to deliver a meaningful share-of-voice and generate increased awareness amongst the target group.
Solution
The ads were delivered in highly relevant editorial articles about maintaining good health and a strong immune system. C Wire's proprietary contextual technology ensured that the campaign achieved high attention metrics through the most precise targeting. The sponsored posts resulted in a significant increase in traffic, while the story ads raised awareness of the brand. The use of effective content and attractive visuals effectively reinforced the brand message. A brand lift study was conducted to measure the effectiveness of the campaign.
Next step
Plan your next campaign with us.
A brand, an objective, a market. We build the personas and come back with a campaign proposal.