Sir MaRY: Creating engagement with custom content

Brief

As Switzerland’s oldest watch business, Beyer can trace its history all the way back to 1760. Now managed by the 8th generation of the family, the business and also the Beyer Watch Museum, draw on more than 260 years of experience to create stories from the heart of the world of watches. This content appears in each edition of Beyer’s customer magazine Beyond and on beyer-ch.com. Beyer was looking to put their rich and engaging content at the centre of the campaign and showcase it in powerful ad formats which capture the attention of watch fans.

Objectives

Drive quality, engaged traffic to content

What we ran

With the help of their digital agency, SiR MaRY, Beyer was able to reuse their existing, highly engaging content assets in C Wire Sponsored Posts and Showcase Ads. These were delivered contextually on premium news and lifestyle sites in suitable, highly relevant articles. As Switzerland’s oldest watch business, Beyer can trace its history all the way back to 1760. Now managed by the 8th generation of the family, the business and also the Beyer Watch Museum, draw on more than 260 years of experience to create stories from the heart of the world of watches. This content appears in each edition of Beyer’s customer magazine Beyond and on beyer-ch.com. Beyer was looking to put their rich and engaging content at the centre of the campaign and showcase it in powerful ad formats which capture the attention of watch fans.

Outcome

Thanks to delivery of the highly visible creatives within the right context, as well as constant optimization based on sites and devices, C Wire consistently outperformed the other channels in the campaign, including programmatic display and social in terms of on-site performance.

Click rate

0.25%

Session duration

+200%

Bounce rate

-4%