Essity
Publicis: Maximum attention and reach with High Impact Story Ads
Agency
Publicis
Brand
Results
- Cookieless reach
- +64%
- time on screen
- 6 sec
- CTR
- 0.35%
- Share of screen
- 90%
Campaign details
- Industry
- Retail & FMCG
- Objective
- Attention and reach
- Format
- Story Ad
- Media type
- Display
- Targeting
- Contextual AI
The ad that ran
Objective
Attention and reach
Media type
Display
The campaign successfully boosted brand awareness for Tempo while achieving over 60% incremental reach. This was thanks to C Wire’s privacy-first delivery and the use of high-attention Story Ads repurposed from existing content, maximizing impact without additional production.
Brief
Essity aimed to increase awareness for Tempo toilet paper and moist toilet tissues through its campaigns. The goal was to highlight the benefits of Essity’s products and establish brand presence within the relevant target audience. At the same time, the media budget was to be used efficiently by relying on an attention-grabbing advertising format that did notrequireadditional production costs.
What we ran
Inspired by social media, the campaign was able to repurpose existing social content without incurring additional production costs. The story ad delivered exceptionally high attention directly within the user's reading flow in a trusted news environment. The campaign generated an incremental reach of over 60%. Essity aimed to increase awareness for Tempo toilet paper and moist toilet tissues through its campaigns. The goal was to highlight the benefits of Essity’s products and establish brand presence within the relevant target audience. At the same time, the media budget was to be used efficiently by relying on an attention-grabbing advertising format that did not require additional production costs.
Solution
Using Story Ads inspired by social media, the campaign repurposed existing social content. The Story Ad delivered high attention directly within the user's reading flow in a trusted news environment. Thanks to C Wire's delivery mechanism and user privacy-first approach, the campaign generated an incremental reach of over 60%.
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