Publicis: Maximum attention and reach with High Impact Story Ads

Brief

Maximum attention and reach with High Impact formats

Objectives

Maximize attention and reach

What we ran

Leveraging story ads inspired by social media, the campaign was able to repurpose existing social content without incurring additional production costs. The story ad delivered exceptionally high attention directly within the user's reading flow in a premium news environment. Thanks to C Wire’s 100% cookieless delivery mechanism and user privacy-first approach, the campaign generated an incremental reach of over 60%. Essity aimed to increase awareness for Tempo toilet paper and moist toilet tissues through its campaigns. The goal was to highlight the benefits of Essity’s products and establish brand presence within the relevant target audience. At the same time, the media budget was to be used efficiently by relying on an attention-grabbing advertising format that did notrequireadditional production costs.

Outcome

The campaign successfully boosted brand awareness for Tempo while achieving over 60% incremental reach, thanks to C Wire’s privacy-first, cookieless delivery and the use of high-attention story ads repurposed from existing content,maximizing impact without additional production costs.

Cookieless reach

+64%

time on screen

6 sec

CTR

0.35%

Share of screen

90%