Webrepublic: Driving awareness and consideration

Brief

Miele’s agency briefed C Wire to create a multi-layered campaign to deliver both brand positioning benefits and drive prospective customers down the intent and purchase funnel.

Objectives

Brand positioning & creating sales/leads

What we ran

Miele used high impact Story Ads - and stunning creative assets - to drive awareness. Phase 2 of the campaign featured Sponsored Posts to drive engagement and traffic to the custom landing page. Using this combination of formats, C Wire was able to deliver a powerful full-funnel campaign for Miele. Using proprietary contextual targeting, C Wire was able to identify highly relevant articles to deliver the campaign on, reinforcing Miele’s association with craftsmanship, performance and also sustainable manufacturing practices. Miele’s agency briefed C Wire to create a multi-layered campaign to deliver both brand positioning benefits and drive prospective customers down the intent and purchase funnel.

Outcome

Results from our measurement partner (Brand Metrics) and from the client’s website tools, showed not only significant overall brand lift, but also better quality traffic landing on site and engaging with content. The C Wire campaign drove more than 2-3 x uplift in comparison to benchmark campaigns from similar advertisers.

Brand uplift

+21%

Session duration

+248%

Bounce rate

-30%