Miele
Webrepublic: Driving awareness and consideration
Agency
Webrepublic
Brand
Results
- Brand uplift
- +21%
- Session duration
- +248%
- Bounce rate
- -30%
Campaign details
- Industry
- Home & Living
- Objective
- Brand positioning and sales
- Format
- Story Ad, Sponsored Post
- Media type
- Display and Native
- Targeting
- Contextual AI
The ad that ran
Objective
Brand positioning and sales
Media type
Display and Native
Results from our measurement partner (Brand Metrics) and from the client’s website tools, showed not only significant overall brand lift, but also better quality traffic landing on site and engaging with content. The C Wire campaign drove more than 2-3 x uplift in comparison to benchmark campaigns from similar advertisers.
Brief
Miele’s agency briefed C Wire to create a multi-layered campaign to deliver both brand positioning benefits and drive prospective customers down the intent and purchase funnel.
Solution
Miele used high impact Story Ads - and stunning creative assets - to drive awareness. Phase 2 of the campaign featured Sponsored Posts to drive engagement and traffic to the custom landing page. Using this combination of formats, C Wire was able to deliver a powerful full-funnel campaign for Miele. Using proprietary contextual targeting, C Wire was able to identify highly relevant articles to deliver the campaign on, reinforcing Miele’s association with craftsmanship, performance and also sustainable manufacturing practices.
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