Miele
Miele: Increased engagement thanks to gamification
Client
Results
- Share of Screen
- 90%
- Engagement Rate
- >24%
- CTR
- 0.70%
Campaign details
- Industry
- Home & Living
- Objective
- Engagement
- Format
- Gamification Ad
- Media type
- Display
- Targeting
- Contextual AI
Brief
Discover how Miele increased engagement through the new Playable Ads by C Wire, capturing a young target audience with an interactive and playful experience.
Solution
With the brand-new Playable Ads from C Wire, the young target audience was engaged through an interactive and playful experience. The campaign achieved broad reach. In addition, contextual matching ensured that the campaign was displayed exclusively within relevant editorial environments to maximise attention and engagement.
The campaign achieved an outstanding engagement rate of over 24%. Despite the challenge that users had to trigger two interactions before the CTA button appeared, the campaign still delivered a strong click-through rate of 0.70%.
Client view
“The gamification approach helped us achieve higher engagement rates with our target audience through playful interaction, while simultaneously increasing awareness of the new cordless vacuum cleaners. Gamification? A true game changer in media planning.”
Manuela Andres
Campaign & Media Manager
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