Miele
Miele: Increased engagement thanks to gamification
KPI
Share of Screen
90%
Campaign details
- Home & Garden
- Gamified Ad
- CH
Brief
Discover how Miele increased engagement through the new Playable Ads by C Wire, capturing a young target audience with an interactive and playful experience.
Objectives
Engagement
What we ran
With the brand-new Playable Ads from C Wire, the young target audience was engaged through an interactive and playful experience. Thanks to cookieless delivery, the campaign achieved broad reach regardless of users’ cookie settings or browser preferences. In addition, contextual matching ensured that the campaign was displayed exclusively within relevant editorial environments to maximize attention and engagement. The Duoflex gamification campaign was designed to increase awareness of the new Miele Duoflex vacuum cleaners and encourage playful interaction with the product. Users were invited to discover the features and benefits of the Duoflex range in an engaging and entertaining way.
Outcome
The campaign achieved an outstanding engagement rate of over 24%. Despite the challenge that users had to trigger two interactions before the CTA button appeared, the campaign still delivered a strong click-through rate of 0.70%. The gamification approach helped us achieve higher engagement rates with our target audience through playful interaction, while simultaneously increasing awareness of the new cordless vacuum cleaners. Gamification? A true game changer in media planning., Manuela Andres, Campaign & Media Manager
- Share of Screen
- 90%
- Engagement Rate
- >24%
- CTR
- 0.70%
Client view
“The gamification approach helped us achieve higher engagement rates with our target audience through playful interaction, while simultaneously increasing awareness of the new cordless vacuum cleaners. Gamification? A true game changer in media planning.”
Next step
Bring us a brief.
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