Austria Tourism
Austria Tourism: Boosting Awareness and Engagement through Gamification
Client
Results
- Share of Screen
- 90%
- Engagement Rate
- 11.13%
- CTR
- 1.78%
- Brand Lift
- +22%
Campaign details
- Industry
- Travel & Hospitality
- Objective
- Awareness and engagement
- Format
- Gamification Ad
- Media type
- Display
- Targeting
- Contextual AI
The ad that ran
Objective
Awareness and engagement
Media type
Display
The game successfully conveyed Austria’s unique winter lifestyle in an entertaining way, generating high attention and strong interaction with the content.
Brief
How Gamification increases Awareness and Engagement
Solution
The centerpiece of the campaign was an interactive sledding game ad. Users guided a sled down a fast-paced downhill track, discovering the diversity of Austria’s winter regions in a playful way, from skiing fun and culinary highlights to adventures beyond classic winter sports. The campaign achieved broad reach across leading trusted media brands. AI-powered contextual matching ensured that ads were served exclusively in brand-relevant environments.
Client view
“The collaboration was seamless from start to finish - from the development of the gamification concept and production to the delivery in brand-safe environments. The strong engagement results speak for themselves, and a continuation of the gamification campaign is already in the works.”
Marlene Rüegg
Online Marketing, Austria Tourism Switzerland
More from this industry
Next step
Plan your next campaign with us.
A brand, an objective, a market. We build the personas and come back with a campaign proposal.