Fortyseven
Fortyseven: Better on-site performance, thanks to qualified visitors
Client
Results
- Page Views
- +21%
- Dwell time
- +78%
- Bounce rate
- -9%
Campaign details
- Industry
- Travel & Hospitality
- Objective
- Awareness and traffic
- Format
- Story Ad
- Media type
- Display
The ad that ran
Objective
Awareness and traffic
Media type
Display
C Wire performed better than all other channels used in the campaign and was the only non-social media outlet in the mix. The results prove the power of using highly relevant placements and visibility on quality media portals.
Brief
The goal of the "47 ways to relax" campaign was to create awareness for the range of summer special offers at the Wellness Spa Fortyseven in Baden. Despite the heat, the hot springs are well worth a visit. In addition, the client wanted to avoid extra creative costs by re-using social assets.
Solution
By using highly effective Story Ads from C Wire, the social media campaign was easily extended into suitable editorial content, whilst making use of exactly the same creatives. C Wire extended the reach of the campaign significantly, beyond social media walls. Through C Wire's proprietary contextual targeting technology, the advertising messages were placed in the most relevant editorial articles on the subject of "wellness", "Summer" and "bathing fun". This created high levels of attention, which resulted in high-quality sessions being recorded on the campaign landing page.
Client view
“C Wire makes it very easy and convenient to launch a campaign. We were able to re-use our social media assets one-to-one, to create high-impact Story Ads which generated high levels of awareness for our Summer offers. What’s more, we were able to measure a meaningful uplift in engagement; C Wire traffic stayed longer on our website and consumed more pages than other visitors. Overall, we were very happy with the service and the results of the campaign.”
Etienne Copiery
Digital Marketing Manager, FORTYSEVEN° Wellness-Therme
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