Artasio: High visibility and maximum reach thanks to cookieless delivery

Brief

High visibility and maximum reach for a travel destination

Objectives

Maximise attention & reach

What we ran

Thanks to 100% cookieless delivery, users could be reached regardless of their browser or cookie preferences. Highly effective Story and Showcase Ads, inspired by social media formats, ensured maximum attention. Using C Wire’s AI-powered Contextual Matching technology, the advertising message was placed in highly relevant editorial articles on topics such as “Travel,” “Hiking,” and “Excursion Tips,” leading to higher attention rates and high-quality landing page performance. The Jungfrau region is one of Switzerland’s most renowned hiking and skiing destinations. The campaign aimed to raise awareness of the region’s summer offerings. Additionally, the media budget was to be used efficiently by avoiding extra production costs for creating ad materials and generating high reach within the target audience.

Outcome

Thanks to cookieless delivery, the campaign achieved significantly higher reach within the target audience. The highly visible ad formats, delivered in the right context, generated strong attention, outperforming other comparable measures within the campaign.

Share of screen

>60%

Cookieless reach

+86%

Time on screen

10 sec

CTR

0.63%