Jungfrau
Artasio: High visibility and maximum reach thanks to cookieless delivery
High visibility and maximum reach thanks to contextual delivery
Agency
Artasio
Brand
Results
- Share of screen
- >60%
- Cookieless reach
- +86%
- Time on screen
- 10 sec
- CTR
- 0.63%
Campaign details
- Industry
- Travel & Hospitality
- Objective
- Attention and reach
- Format
- Story Ad, Showcase Ad
- Media type
- Display
- Targeting
- Contextual AI
The ad that ran
Objective
Attention and reach
Media type
Display
The campaign achieved significantly higher reach within the target audience. The highly visible ad formats, delivered in the right context, generated strong attention, outperforming other comparable measures within the campaign.
Brief
The Jungfrau region is one of Switzerland’s most renowned hiking and skiing destinations. The campaign aimed to raise awareness of the region’s summer offerings. Additionally, the media budget was to be used efficiently by avoiding extra production costs for creating ad materials and generating high reach within the target audience.
What we ran
Thanks to contextual delivery, users could be reached. Highly effective Story and Showcase Ads, inspired by social media formats, ensured maximum attention. Using C Wire’s AI-powered Contextual Matching technology, the advertising message was placed in highly relevant editorial articles on topics such as “Travel,” “Hiking,” and “Excursion Tips,” leading to higher attention rates and high-quality landing page performance. The Jungfrau region is one of Switzerland’s most renowned hiking and skiing destinations. The campaign aimed to raise awareness of the region’s summer offerings. Additionally, the campaign was efficient by avoiding extra production requirements for creating ad materials and generating high reach within the target audience.
Solution
Ads were placed in context, allowing users to be reached regardless of their browser or preferences. Highly effective Story and Showcase Ads, inspired by social media formats, ensured maximum attention. Using C Wire’s AI-powered Contextual Matching technology, the advertising message was placed in highly relevant editorial articles on topics such as “Travel,” “Hiking,” and “Excursion Tips,” leading to higher attention rates and high-quality landing page performance.
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