Swiss Post
Havas: Attention grabbing digital campaign with Gamification
Agency
Havas
Brand
Results
- Share of Screen
- 90%
- Game Starts
- 62%
- Heavy Gamers
- 4.9%
- Brand Uplift
- +4.1%
Campaign details
- Industry
- Logistics & Delivery
- Objective
- Awareness
- Format
- Gamification Ad
- Media type
- Display
- Targeting
- Contextual AI
The ad that ran
Objective
Awareness
Media type
Display
The campaign proves that gamification can significantly enhance the effectiveness of digital advertising. Through interactive playable ads and high-quality media environments, C Wire and Havas Switzerland succeeded in turning attention into active user interaction, and in sustainably strengthening brand recall.
Brief
For Swiss Post, C Wire executed an interactive, gamified campaign that encouraged users to explore the “Meine Sendungen” service. The campaign successfully boosted engagement and brand recall, offered incentives like e-bikes, and used high-visibility placements.
Solution
The centerpiece of the campaign was a playable ad in the form of a virtual pinball machine, which playfully introduced the features of ‘Meine Sendungen’. The campaign was divided into two phases: 1. Awareness: Large-format ads with 100% contextual delivery on Swiss trusted websites to maximise visibility. 2. Activation: Interactive pinball ads invited users to playfully explore the different delivery options. As an additional incentive, participants could win one of three e-bikes. As usual, the campaign was delivered in brand-suitable environments of leading Swiss media brands, integrated into editorial content.
Next step
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