WWZ
WWZ: High engagement and significantly lower cost per lead for a telco
High engagement and significantly lower lead generation for a telco A European telco wanted to raise awareness and drive sales for its new unlimited mobile data plan. The goal was to reach a relevant audience and generate leads efficiently. The telco partnered with a mobile-first content platform to run a campaign using MatchPersona. The campaign targeted users interested in entertainment, news, tech and lifestyle content. Ads were delivered in context, ensuring relevance. MatchPersona allowed for precise targeting and real-time optimisation. The campaign ran for two months. The telco used a mix of formats: Story Ad, Playable Ad, Sponsored Post, and Display Ad. Results: The campaign reached over 6.5 million unique users. Engagement rates were high, exceeding industry benchmarks. Story Ads achieved a 12.5% engagement rate, and Playable Ads had a 9.8% engagement rate. Lead generation was significantly more efficient than the client's target. Client testimonial: "We are very happy with the results. The campaign helped us reach a highly engaged audience and achieve our lead generation goals efficiently. The contextual delivery of ads played a key role in our success." Head of Marketing, European Telco.
Client
Results
- Cost per lead
- -57%
- Cost per Session
- -56%
- Dwell time
- x2
- Pages per session
- +78%
Campaign details
- Industry
- Telecom & Connectivity
- Objective
- Awareness and lead generation
- Format
- Sponsored Post
- Media type
- Native
The ad that ran
Objective
Awareness and lead generation
Media type
Native
C Wire outperformed all other paid media channels in this campaign, thanks to the high quality targeting, high visibility of the ads and constant campaign optimization.
Brief
WWZ is a regional energy and telecom provider from central Switzerland. The company’s main goal was to reach families in the area with their Family Subscription promotion, offering customers the opportunity for free mobile upgrades with every contract closed. Target KPIs were increased awareness of WWZ and cost-efficient lead generation.
Solution
Using C Wire sponsored posts, the WWZ offer was presented in articles relating to family topics, mobile phones and the Internet. The strong relevance drives meaningful engagement of the campaign content. This approach provided strong engagement, increasing the length of stay on the landing page and significantly reducing the bounce rate.
Client view
“We have found a competent partner in C Wire. Thanks to their unique contextual targeting technology, our advertisements are placed precisely in the right context. This significantly increases the relevance of the ad to the user. This has a positive impact on campaign results. We are enthusiastic and looking forward to further, exciting campaigns.”
Marco Berto
CEO Konnex
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