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Product · 2026-09-10
Every YouTube tool we know starts from the inventory and sorts it. We start from the brand, build the personas, and let the videos follow. Here is what that changes, and what it does not.
Rui de Freitas · 6 min
Product · 2026-09-10
Two records sit under every C Wire decision. Here is what is in them, where it comes from, and why a quality score matters more than a long brief.
Rui de Freitas · 5 min
Product · 2026-02-10
In this video interview, Rui de Freitas discusses how Match Persona uses AI agents to reconnect marketing strategy with programmatic activation through persona driven targeting and creative execution.
Rui de Freitas · 3 min
Product · 2026-01-19
Most marketing teams carefully define personas, complete with names, motivations, and context. But when campaigns move from strategy into activation, those personas often get reduced to broad segments and abstract audiences. Here’s why that happens, and how MatchPersona was built to close the gap.
Rui de Freitas · 2 min
Product · 2025-04-29
Join C Wire's beta program and be the first to run high-impact, responsive ad formats programmatically across DV360, The Trade Desk, and Xandr.
Rui de Freitas · 1 min
Product · 2024-11-29
Discover Buyer Pro's latest features: Sponsored Video and Outstream Video. Amplify engagement, boost visibility, and drive superior results with video ad formats.
Martina Gioia · 1 min
Product · 2024-09-16
We're unveiling three new ad formats: Spotlight Ad, Flex Cube Ad, and Gamification Ads. These dynamic formats boost engagement and maximize reach.
Martina Gioia · 1 min
Product · 2024-09-15
We're excited to unveil three new ad formats designed to supercharge your marketing efforts: Spotlight Ad, Flex Cube Ad, and Gamification Ads. These dynamic formats are built to boost engagement, enhance brand recall, and maximize your reach.
Martina Gioia · 1 min
Product · 2022-02-14
C Wire brings the familiar social media Stories format to Swiss premium websites. First campaign launched in cooperation with Bank Cler and PHD Switzerland.
Martin Garling · 1 min
Next step
Run your own brand through MatchPersona, or bring us a brief and we come back with the personas and a price.
Newsletter
What we learn from reading content and auditing placements across the supply we sell. Occasional, written by the people doing the work.
