Call for Beta Testers: Be the First to Access C Wire's New Programmatic Ad Formats
Join C Wire's beta program and be the first to run high-impact, responsive ad formats programmatically across DV360, The Trade Desk, and Xandr.
Rui de Freitas · 2025-04-29 · 1 min
The Future of Programmatic Advertising
At C Wire, we believe the future of programmatic advertising lies not just in targeting, but in the creative itself.
That's why we're inviting programmatic buyers using DV360, The Trade Desk (TTD), or Xandr to join our exclusive beta test of new high-impact ad formats. These formats are designed from the ground up to outperform traditional banners in engagement, responsiveness, and versatility.
What's in it for you?
Early access to C Wire's special creative formats programmatically, developed to break through banner blindness.
Plug & play compatibility with your existing DSP setup (DV360, TTD, or Xandr).
Cross-publisher support, run them programmatically across any site in your plan.
Fully responsive designs for mobile and desktop environments.
Higher engagement rates through smarter, more captivating creatives.
Who should apply?
Programmatic media buyers and traders
Agencies with creative innovation goals
Brands testing new creative formats or performance strategies
Anyone frustrated with standard display formats and ready for what's next
Interested in testing the future of ads? Reach out by email: buyer@cwire.com
Every YouTube tool we know starts from the inventory and sorts it. We start from the brand, build the personas, and let the videos follow. Here is what that changes, and what it does not.
Apple is restoring The Trade Desk’s access to Safari, while the sync domains behind UID2, ID5, LiveRamp, Permutive and Audigent remain blocked on iOS 27. Here’s what that means for the reach and measurement of ID-based campaigns, and how to build plans that hold up as the list grows.
Newsletter
Subscribe to The Edge.
What we learn from reading content and auditing placements across the supply we sell. Occasional, written by the people doing the work.
Next step
Plan your next campaign with us.
A brand, an objective, a market. We build the personas and come back with a campaign proposal.
