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C Wire

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Insights

Writing on contextual buying, placement quality and the supply we sell.

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Good Read · 2026-03-30

The Hardest Leadership Decision Today Isn’t AI. It’s culture!

Office presence has quietly become one of the hardest leadership questions to solve. As teams spread across cities and countries, flexibility increases but so does the risk of fragmentation. At C Wire, we’re experimenting with a model that combines distributed work with intentional moments of physical collaboration, including yearly offsites and dedicated collaboration days. Not because tools aren’t good enough, but because trust, culture, and informal communication still happen best when people share the same space. There may not be a perfect formula, but there are better questions leaders should be asking.

Rui de Freitas · 4 min

  • Good Read · 2024-10-15

    ADMaP Protocol v1.0 Now Available for Public Comment

    Explore the newly released Attribution Data Matching Protocol (ADMaP) v1.0, a privacy-centric framework for measuring digital advertising attributions using Data Clean Rooms (DCRs) and Privacy Enhancing Technologies (PETs).

    Rui de Freitas · 2 min

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What we learn from reading content and auditing placements across the supply we sell. Occasional, written by the people doing the work.