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C Wire

Where ads run

Where your ads run.

Your personas are reached on the Trusted Web, in publisher apps and on YouTube, in the formats and on the devices that suit your campaign. One persona strategy runs across all of them.

A woman absorbed in reading on her phone in a café

Your personas are reached on three channels, on the Trusted Web, in apps and on YouTube, with one strategy behind all of them.

What's in it for you

  1. One strategy, every channel.

    The same personas plan your campaign on the Trusted Web, in apps and on YouTube.

  2. Formats for every objective.

    Display, video and native, at Standard for reach and at Impact for attention.

  3. Every screen covered.

    Desktop, mobile and connected TV, with Impact formats built mobile-first.

Channels

  1. Trusted Web

    500+ trusted publishers, profiled and measured. Direct gives you every format including Impact; Extended reaches the same publishers through the marketplaces you already use.

  2. Apps

    The same publishers' apps, with standard display and video in the slots each app already uses.

  3. YouTube

    MatchPersona for YouTube matches your personas to channels and videos, and we run the campaign for you.

Trusted Web
Video
Apps

One standard of reading on every surface we buy: the content itself, before the bid.

Formats

Every ad we sell is display, video or native, and each runs at one of two levels. Standard uses the IAB sizes a page already has, so it reaches everywhere. Impact integrates into the page, takes more space and runs on publishers we contract directly.

  1. Display

    Standard: IAB sizes such as 300x250, 300x600 and 970x250. Impact: Story Ad, Showcase Ad, Gamification Ad, Spotlight Ad, Flex Cube Ad, Flip Ad, Wideboard XL.

  2. Video

    Standard: in-stream and out-stream in the publisher's player. Impact: Sponsored Video, Branded Player, Outstream Video.

  3. Native

    Standard: the Sponsored Post in the publisher's own article styling. Impact: the Showcase Ad with several cards.

Standard fills a fixed slot; Impact becomes part of the page layout.

Devices

  1. Desktop

    All media types at both levels.

  2. Mobile

    All media types at both levels; Impact formats are built mobile-first.

  3. Connected TV

    Standard video, where the publisher carries it.

Whatever the channel, format or device, every page and video is read and vectorised before we bid.

Questions

Where ads run, explained

What is Trusted Web Direct?

Publishers C Wire contracts directly. Every page is read before any buy, every ad slot has been checked on a live page, and Impact formats are available because the contract carries the page integration they need.

What is Trusted Web Extended?

The same trusted publishers, reached through the marketplaces they already sell through, either automatically or on agreed deals. The same entry criteria, the same reading and the same slot check apply. Impact formats run on Trusted Web Direct, where the page integration they need is in place.

How does YouTube fit in?

MatchPersona for YouTube activates the same personas that run on the Trusted Web, matched to channels and videos, managed by C Wire.

What about apps?

Apps sit inside the Trusted Web framework: contracted publishers, content read screen by screen, ad slots checked.

Where do Impact formats run?

On Trusted Web Direct, because Impact units integrate with the page itself.

What is the entry standard for a publisher?

The Trusted Web criteria: significant direct traffic, a good ad experience, open to our crawler, brand-suitable environments, human and measurable audiences, and a transparent supply path. Admission is based on these criteria alone.

Next step

Plan your next campaign with us.

A brand, an objective, a market. We build the personas and come back with a campaign proposal.

Plan a campaign