Insights

Writing on contextual buying, placement quality and the supply we sell.

C Wire News · 2026-06-12

Better signal, not more tracking.

Why C Wire is hosting Cannes Lions alongside VideoRunRun, and why the future of effective advertising is richer signal, not heavier tracking.

Rui de Freitas · 3 min

C Wire News · 2024-11-17
C Wire Recognized as "New AdTech Player" at 2024 Ratecard Stars Awards
C Wire has been awarded the title of "New AdTech Player" at the 2024 Ratecard Stars in Paris, with nearly 2,000 votes from industry experts.
Rui de Freitas · 1 min
C Wire News · 2024-10-22
C Wire Welcomes Rémi Lemonnier as Advisor to Drive AI Innovation and Growth
C Wire welcomes Rémi Lemonnier, co-founder of Scibids Technology (acquired by DoubleVerify), as an advisor to help accelerate our growth and spearhead advancements in artificial intelligence.
Rui de Freitas · 1 min
C Wire News · 2024-09-30
C Wire Welcomes Max Böckmann as Sales Director to Accelerate Growth in Germany
C Wire welcomes Max Böckmann as our second Sales Director in Germany. With over 15 years of experience in digital media and adtech, Max will play a key role in driving our growth across the German market.
Martin Garling · 1 min
C Wire News · 2024-09-04
C Wire Wins TOP 100 Swiss Startups Public Voting for ICT Category
C Wire has been named the winner of the TOP 100 Swiss Startups Public Voting in the ICT category! This recognition is a huge milestone for our team.
Rui de Freitas · 1 min
C Wire News · 2021-08-01
C Wire Secures Pre-Seed Investment Round Led by 21 Celsius
C Wire has closed its first external round of investment led by 21 Celsius in order to fuel the development of its advertising platform. The company is building a transparent advertising ecosystem to support news and other quality content publishers, with powerful, sustainable, high-impact advertising and targeting capabilities.
Rui de Freitas · 2 min