C Wire Celebrates 4 Years of Commercial Activity at End of Summer Party
C Wire marked four years of commercial activity with an End-of-Summer bash at Club SOHO, complete with an AI scent bar, photobooth, and temporary tattoos.
Rui de Freitas · 2025-09-10 · 1 min
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What a Night!
What a night. We threw a little party at Club SOHO last Thursday… and it turns out our clients & partners really know how to celebrate!
A Night to Remember
Four years of commercial activity is a milestone, and we wanted to mark it properly. From mixing your own custom room scent to rocking temporary tattoos, plus the good vibes all around, the evening delivered exactly what we hoped for: community, creativity, and passionate discussions.
Event Highlights
AI scent bar: guests blended custom fragrances to match their mood (and their media plans).
Tattoo station: temporary ink, permanent smiles.
Packed house: clients, partners, and friends from across the industry.
Good vibes: conversations that went from "how's Q4 pacing?" to "see you on the dance floor."
C Wire by the Numbers (So Far)
4 years of commercial activity
25 employees, operating in 4 countries
300+ advertisers live
500+ websites connected
13,796 creatives delivered through our ad server
Thank you to everyone who joined and made it special. We'll see you at the next one!
Tags: event · party · milestone · team · celebration
Between them, the six founders on stage at our Cannes Lions activation have run companies for a combined fifty-plus years. Four of them have never taken a cent of outside money. Two of us have. We sat down for half an hour with no slides and no press-release language, and what came out wasn't a debate about which path is better. It was something more useful: a very specific account of what each path costs you, on the days nobody is watching.
At our Cannes "Street Talk" fireside with Tom Triscari, Sir Martin Sorrell argued that the advertising industry is obsessing over AI and creative while the real disruption is happening one layer down: in how media is planned, bought and priced. We think he's right, and it's the reason C Wire exists.
