Event
bootstrapped startup
Bootstrapped vs. VC-Backed in Ad Tech: Six Founders on the Real Trade-Offs
Between them, the six founders on stage at our Cannes Lions activation have run companies for a combined fifty-plus years. Four of them have never taken a cent of outside money. Two of us have. We sat down for half an hour with no slides and no press-release language, and what came out wasn't a debate about which path is better. It was something more useful: a very specific account of what each path costs you, on the days nobody is watching.
Rui de Freitas
5 min
