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Contextual advertising technology for the world's leading brands

AI that knows where your brand thrives.

Tell us the brand and the campaign. MatchPersona builds the personas you need to reach, finds where those people spend their attention on 500+ audited publishers and on YouTube, and we run the campaign for you.

A person on a morning commute, looking at a phone.
Example

PERSONA

Commuting Young Professionals

Early career
  • Commute routines
  • Career growth
  • Weekend day trips

A selection of the brands running on C Wire

  • Apple logo
  • Nestlé logo
  • IKEA logo
  • Porsche logo
  • Mercedes logo
  • H&M logo
  • Lidl logo
  • Decathlon logo

Context engineering

We never buy blind.

Before we buy a page, a video or an app screen, we read and vectorise it and record what it is about in the Content Graph. The decision is made on the content itself: on our own inventory, on supply we buy through other marketplaces, and on YouTube.

BrandDNA · CampaignDNA

BrandDNA and CampaignDNA are your brand and your campaign written down: what you stand for, and the result this campaign is measured on.

MatchPersona

MatchPersona builds the personas and finds the pages and videos where those people are.

MatchOutcome

MatchOutcome bids what an impression is worth for the metric you are buying.

Question one

Who should this brand reach, and where?

BrandDNA

Demand side

What the brand means

CampaignDNA

Demand side

What this campaign wants

Content Graph

Sell side

Every page and video we have read and vectorised

MatchPersona

Agentic personas, and the content where they spend attention

Question two

What is this impression worth?

MatchPersona

Question one

The MatchPersona decision from question one

Placement Graph

Sell side

What each audited placement has delivered

CampaignDNA metric

Demand side

The metric this campaign was bought on

MatchOutcome

A bid priced against the metric the campaign was bought on

You bring the brand and the brief. We build the personas, read the content and price every impression against your goal. Nothing is bought blind.

Where we run, and what we know about it.

Everything we sell has one thing in common. We have read the content before bidding on it. What differs is how much else we know.

Trusted Web

Direct

Publishers we contract directly, with page integration for Impact formats.

Extended

The same handpicked publishers, reached through the marketplaces you already use.

Both are read and audited the same way.

The Trusted Web standard

New

YouTube

Reach the same personas on YouTube. MatchPersona for YouTube matches them to channels and videos, and we run the campaign for you.

MatchPersona for YouTube

A selection of the publishers we contract directly

  • 20 Minuten logo
  • Frankfurter Allgemeine logo
  • 24heures.ch logo
  • DER SPIEGEL logo
  • 4p.de logo
  • Handelsblatt logo
  • Blick.ch logo
  • Süddeutsche Zeitung logo
  • marie claire logo
  • Blue News logo
  • Der Westen logo
  • Cosmopolitan logo
  • Foot Mercato logo
  • Gala.de logo
  • Gala.fr logo
  • Marmiton logo
  • Ad Alliance logo
  • NTV logo
  • Record.pt logo
  • Virgilio logo
  • abendblatt.de logo
  • altselection.com logo
  • astrowoche.wunderweib.de logo
  • aufeminin.com logo

Every domain screened against published inclusion criteria.

Run the real pipeline

Test it on your own brand.

Give us your landing page URL and your brief. MatchPersona returns the personas it would plan against, from the production pipeline, in a few minutes.

A pair of binoculars against a deep blue ground

Formats people notice, that users accept.

Three units, as they render on live publisher pages.

9:16
EnergieSchweiz Story Ad example
1/3

Story Ad

Full-screen, vertical storytelling on mobile. Swipeable cards with video or image, your logo and a call to action, so the story unfolds the way people already use their phones.

Browse in the ad
Bucherer Showcase Ad example
1/3

Showcase Ad

A carousel of cards, each with its own image, headline and link. Show a range, a collection or a journey, and let people swipe to the one that fits them.

Sponsored
TGV Lyria Sponsored Post example
1/3

Sponsored Post

Your message inside the publisher's article feed, in their own styling, with a headline, an image and a link. It reads as content and carries the credibility of the page it sits on.

What clients say

Trusted by the agencies who run the campaigns.

Since 2021, C Wire has been a trusted, reliable partner, supporting our key campaigns with transparency, efficiency, and proactive management. Their solution drives high-quality traffic with above-average dwell times and supports all funnel steps.
Marco Berto

Marco Berto

Managing Director, Konnex

C Wire is a key partner to help us deliver our post-cookie strategy and keep clients' campaigns performing. All their products are cookie free, which makes them an attractive partner who can deliver to all of our target audiences, on all kinds of devices in Switzerland.
Ben Moser

Ben Moser

Partner, Pilot

Agile, fast, and straightforward, that's what C Wire stands for to me. Together, we have already successfully implemented numerous client projects. They have consistently demonstrated how reliable and professional they are. Even with demanding briefs, C Wire impressed us with creative approaches and efficient execution.
Lena Rüdisüli

Lena Rüdisüli

Head of Digital, Havas

C Wire's expertise in contextual delivery on cookieless inventory, combined with fast response times and top service quality, significantly contributes to the success of our campaigns. We especially value the transparent reporting, which always provides us with a clear overview of our campaign performance.
Andrin Buchli

Andrin Buchli

Senior Partner, Jim&Jim

C Wire campaigns are quality campaigns. C Wire only works with the best media partners, they have good-looking and effective ad formats, and the campaign management is first class. C Wire campaigns are quality campaigns because C Wire ticks all of these boxes, everytime.
Kim Ryter

Kim Ryter

Co-Founder, Artasio

C Wire offers a great managed service option, to help complicated campaigns to launch quickly. Because we have a Buyer Pro account, we also have the option to set up programmatic campaigns too. Working with C Wire, we don't need to change our DSP and we don't have to compromise on the quality of inventory.
Kevin Köchli

Kevin Köchli

Managing Partner, Attackera

We are pleased to collaborate with CWire. Their responsiveness and attention to detail set them apart as a partner. They consistently provide timely replies and thorough communication, ensuring that we are always on the same page. After each campaign, we receive comprehensive reporting presentations that offer valuable insights and analysis. Their proactive approach not only strengthens our collaboration but also significantly contributes to achieving our shared goals. We look forward to many more fruitful collaborations ahead!
Stéphanie Mirza

Stéphanie Mirza

Media Manager, Dentsu

We are thrilled with the results we have been able to achieve with C Wire and are pleased with the successful exposure of our brand ambassadors who reflect the Opel Spirit. We will definitely continue to work together based on the great results.
Mario Lüthy

Mario Lüthy

Managing Partner, MMB media agentur

C Wire worked hard to make our first Mastercard campaign a success! We experienced first-hand that the team delivered strong service and kept us informed right throughout the campaign - they were even optimizing the campaign during the Christmas holidays!
Walid Ikken

Walid Ikken

Media Manager, Dentsu

Bring us a brief.

Give us a campaign: a brand, an objective, a market. We build the personas in front of you, with the placements and the formats, and come back with a price. The personas are yours, whether or not you buy.