Buy the way your team works.

Managed suits brands and agencies that want one partner to plan, run and report on the campaign. The Console suits in-house teams who want to plan and buy themselves. Deals suit teams with an established programmatic setup who want C Wire supply inside it. Agentic suits teams that already plan and buy through their own AI agents.

Your brief: what the campaign is for, where it should run and what it should achieve. We derive BrandDNA and CampaignDNA, MatchPersona proposes the personas, you review and approve, and we come back with the plan and the campaign proposal.

We open your account and walk your team through planning with BrandDNA and CampaignDNA. Your team works on the same personas and the same trusted supply.

We set up Trusted Web supply as deals in the buying platform you already use, so your traders buy read, profiled and measured inventory inside their existing workflow.

Yes. Connect your agent through AdCP, the Ad Context Protocol. It sends a brief and receives BrandDNA, CampaignDNA and the agentic personas it can act on, with every page and video read and vectorised behind them. Access is available on request.

Yes. A managed campaign can move into the Console, and deals can sit beside a managed plan. Every route works from the same personas, so your plan carries over when the way you work changes.

What the campaign is for, where and when it should run, what creative exists and the metric you will judge it on. That is enough for a first plan.

MatchPersona for YouTube is run by C Wire as a managed campaign: we activate the personas on YouTube and manage the flight. It sits beside your Trusted Web campaigns on any route.