Pricing built around outcomes, not opacity
C Wire is sold on transparent, outcome-aligned pricing. We do not publish a rate card because every campaign is shaped by format, market, targeting depth and volume — but the structure below explains exactly how a quote is built and which pricing models are available on each engagement path.
Two ways to engage with C Wire
Pick the model that matches how your team buys media today. Both run on the same inventory and the same C Wire intelligence layer — pricing models differ by path.
Programmatic via Buyer Pro
Deal-based activation inside the DSP your team already uses. We curate the inventory, persona and context layer; you keep your existing buying workflow, billing and reporting.
- CPM-based deals only (PMP / Curated Deal IDs)
- Transparent CPM with the supply path disclosed
- Works with the major DSPs and bidders
- No change to your existing media-agency contract
Managed Service
White-glove campaign management with outcome-based pricing. The C Wire team handles planning, persona generation, deal curation, creative QA, optimization and reporting end to end.
- Outcome-based pricing: CPM, vCPM, CPC, CPV, CPCV or CPE
- Dedicated account team and persona strategist
- MatchPersona™ briefing, contextual signals and creative QA included
- Continuous optimization during flight, one consolidated invoice
Pricing models by engagement path
The pricing model depends on how you engage with C Wire. Programmatic via Buyer Pro is CPM-only. Managed Service supports a full range of outcome-based models, selected per campaign against the KPI that matters most.
Programmatic via Buyer Pro
CPM-based deals only. The agreed CPM is delivered as a PMP / Curated Deal ID inside your DSP — your team bids, paces and bills as for any other deal.
Managed Service — outcome-based
Choose the model that fits the campaign objective. Each is priced and billed against the outcome it measures.
The client pays the agreed rate per 1,000 impressions.
The client pays the agreed CPM only for 1,000 viewable impressions.
The client pays only for views of at least 3 visible seconds.
The client pays only when a user clicks on the ad.
The client pays only when a video view is fully completed.
The client pays only when a user actively engages with the ad — a click, swipe, expand or similar interaction with the creative.
What determines the price
Format
Vertical video, story ads, immersive native and gamified units carry different production and inventory costs than standard outstream or display.
Targeting depth
Broad contextual is the most efficient. Persona-driven targeting and narrow industry verticals (pharma, luxury, finance) cost more because demand for that inventory is higher.
Market
Rates vary by country and language. Switzerland, DACH, France, Italy and the wider EU each clear at different price points.
Volume and flight
Higher committed volumes and longer flights unlock better effective rates. Always-on programs are priced differently than short bursts.
What's included in every campaign
Brand-safe curated inventory
Direct access to premium European publishers. Every URL is scored against the GARM Brand Safety Floor before bidding.
Transparent reporting
Impression, attention, viewability and outcome metrics — visible in your DSP for programmatic, or in a shared dashboard for managed service.
Dedicated account team
A C Wire strategist supports onboarding, persona setup, creative QA and mid-flight optimization regardless of engagement model.
