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Unlock the demand that standard SSPs can't reach.
Join 500+ publishers earning incremental revenue through . Direct integration or SSP — same quality standards, same revenue lift.
Publishers
Monthly Impressions
European Markets
Viewability Rate
Integrated With Leading SSPs
Access C Wire demand through your existing SSP relationships. Same quality standards, same contextual enrichment.
Revenue That Compounds
Premium buyers pay more for contextually-matched inventory. Our AI unlocks that value — whether you integrate directly or through Index Exchange.
Incremental Revenue
Capture budget share shifting to cookieless inventory. As advertisers redirect spend toward Safari, Firefox, and privacy-first browsers, our contextual targeting commands 15-40% higher CPMs.
Brand-Safe Demand
Direct relationships with Fortune 500 advertisers who pay premium rates for verified, quality inventory.
Cookieless-Ready
Future-proof your revenue. Our contextual targeting works across Safari, Firefox, and Chrome — no third-party cookies required.
Zero-Latency Integration
Sub-50ms response times via Prebid.js or server-side. No impact on Core Web Vitals or user experience.
What Could C Wire Add?
See how much incremental revenue you could unlock — including previously unmonetized Safari and Firefox traffic.
Revenue Calculator
Estimate your incremental earnings with C Wire
per month with C Wire
incremental lift
How We Calculate This:
Higher CPMs
Contextual premium: +25% CPM on C Wire impressions
Cookieless Revenue
Safari & Firefox budget capture (~30% of traffic)
* Estimates based on typical C Wire performance. Actual results vary by content vertical, geography, and inventory quality.
Built for Sustainable Revenue
Not another SSP competing for the same budgets. We bring differentiated demand with technology that increases the value of every impression.
Semantic Content Analysis
Our AI reads your pages like a human — understanding context, sentiment, and intent to match the highest-value buyers.
Exclusive Demand Access
Tap into direct advertiser budgets not available through open exchanges. Higher fill rates, better CPMs.
High-Attention Formats
Story Ads, Showcase units, and native placements that earn 3x average viewability without disrupting UX.
GDPR-Native Architecture
Built for privacy from day one. No consent walls, no data leakage, no compliance headaches.
Dynamic Floor Optimization
ML-driven price floors that adapt in real-time to market conditions and buyer behavior.
Dedicated Account Team
Named contacts who understand your content vertical and proactively optimize your setup.
Two Paths, One Quality Standard
Whether you integrate directly or via SSP, every impression goes through the same rigorous quality controls and contextual enrichment.
Your Inventory
Publisher ad requests
Direct Integration
Prebid / Header Bidding
- Lowest latency
- Full control over setup
- Maximum transparency
SSP Integration
Index Exchange & Partners
- Quick activation
- Existing SSP relationships
- Same quality standards
C Wire Quality Layer
Domain Approval
Manual page-level audit
MFA Detection
Continuous monitoring
Context Analysis
AI-powered enrichment
Layout Signals
Ad-slot visibility
Premium Advertiser Budgets
Fortune 500 brands paying top CPMs
Go Live in Days, Not Weeks
Prebid-certified adapter, full technical documentation, and a dedicated integration engineer. Choose your path — we handle the complexity.
Prebid.js
Drop-in adapter for your existing header bidding wrapper. Live in 2-3 days.
Prebid Server
Server-side bidding for better Core Web Vitals and mobile performance.
Direct Tag
Simple JavaScript tag for publishers without header bidding infrastructure.
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