Unlock Incremental Reach.
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Curate deals across C Wire's trusted inventory and third-party SSPs like Index Exchange — all from one platform. Target Safari, Firefox, and Chrome users your competitors can't reach.
Why Top Agencies Choose Buyer Pro
The programmatic edge your trading desk has been missing
Unified Supply Curation
Curate deals across C Wire's trusted inventory plus third-party SSPs like Index Exchange — find the best supply path in one platform
+64% Incremental Reach
Capture cookieless audiences across Safari, Firefox, and privacy-first Chrome users your competitors miss
Ad Unit-Level Transparency
Know exactly which ad positions deliver your impressions with granular historical performance data per placement
Full Supply Path Visibility
See win rates, real CPM economics, and reach on best-performing ad units with placement-level auditing
Your Deal Curation Command Center
Build, activate, and optimize curated deals across C Wire and partner SSPs. Push deal IDs directly to DV360, TTD, Xandr, or any DSP via OpenRTB.
Buyer Pro Platform
Create & manage deals
Your DSP
Integrate via API
Trusted Inventory
C Wire + Partner SSPs
Multi-SSP Deal Curation
Build PMPs across C Wire's 500+ trusted publishers and third-party SSPs like Index Exchange — optimized supply path selection in one interface.
Zero Hidden Fees
Transparent CPM economics with full supply path visibility. Know exactly what you pay and where impressions deliver.
Placement-Level Auditing
Every ad unit is vetted. Know exactly which positions your ads render in, with granular historical data to scale best performers.
Predictive Bid Optimization
AI-powered pacing and bid shading recommendations that maximize win rates without overspending.
Turn Intent Into Actionable Segments
MatchPersona™ analyzes your landing page to generate AI-powered audience segments — no cookies, no IDs, just contextual precision at scale.
- Input your URL → AI identifies your ideal buyer personas
- Personas map to live contextual signals across trusted inventory
- One-click deal creation → instant DSP sync via deal ID
- Bid on relevant impressions across C Wire + partner SSPs
- Measure incremental lift with transparent A/B reporting
Incremental reach vs. cookie-based campaigns
Frequently Asked Questions
Everything you need to know about deal curation and SSP integration
Learn more about cookieless programmatic advertising and how it works across all browsers.
Stop Leaving Money on the Table
Every day without cookieless targeting is reach your competitors are capturing. Get Buyer Pro access and start building deals that deliver.
Programmatic, on terms your traders trust.
CPM deals you can switch on inside your existing DSP.