The IAB Tech Lab's Seller-Defined Audiences offers a powerful, privacy-focused solution for audience targeting.

SDA enables publishers to categorize their audiences based on user behaviors and interests, all while protecting user privacy and monetizing valuable first-party data.

What Are Seller-Defined Audiences?

Seller-Defined Audiences (SDA) is an addressability framework developed by the IAB Tech Lab, allowing publishers and data management platforms to create and share anonymized audience segments.

Why SDA Deserves Greater Adoption

Cross-Platform Reach: SDA operates seamlessly across all browsers, apps, and OTT/CTV platforms.
Privacy-Centric Design: SDA aligns with today's privacy standards by focusing on anonymous audience segments.
Scalable, High-Quality Targeting: SDA's standardized taxonomy enables publishers to create accurate, well-defined audience segments.