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News & Blog

2025 Digital Advertising Predictions: What to Expect in a Shifting Landscape

Word from the CEO

A year of unprecedented growth and milestones in 2024

The Omnicom-IPG merger: A Christmas miracle for advertising?

Buyer Pro Expands with Sponsored Video and Outstream Video

Breaking Up Big Tech: What Google’s Chrome spin-off means for the future of advertising?

Playful, Creative, and Interactive: How Marketers Stand Out and Stay Memorable with Gamified Ads

Key Takeaways from IAB Tech Lab’s ID-Less Solutions Guidance

Google’s New Curation Tools: Google following industry trends

Baptism or Bloodbath: Insights on How Generative AI is Transforming Advertising

Lisa Tucci's impressions of DEX 2024

Scope3 acquires Adloox: transforming ad sustainability and efficiency

C Wire Recognized as “New AdTech Player” at the 2024 Ratecard Stars Awards

How AI is Transforming the Advertising Landscape

C Wire Welcomes Rémi Lemonnier as Advisor to Drive AI Innovation and Growth

Mind Media Day in paris: Navigating the Future of Metrics and Measurement

ADMaP Protocol v1.0 Now Available for Public Comment

Future of Cookieless: Key Takeaways from the Minted event in Paris

C Wire Welcomes Max Böckmann as Sales Director to Accelerate Growth in Germany

DOJ vs. Google: A Landmark Antitrust Case in AdTech

IAB Releases New Toolkit to Standardize Attention Measurement Across the Adtech Industry

Google Chrome’s New Path for Privacy: What Marketers Need to Know

C Wire Launches Exciting New Ad Formats to Boost Engagement and Brand Visibility

From advertising to gameplay: C Wire and OMD Switzerland launch an interactive ad format for McDonald’s.

Why Digital Advertising Click-to-Session Ratios Are Declining

C Wire Wins TOP 100 Swiss Startups Public Voting for ICT Category! 🚀🎉

Welcoming Tiguida Dembele: Driving Our Expansion in France! 🇫🇷🌍

Introducing Diana Bein: C-Wire’s New Sales Director Driving Innovation in Germany

Welcoming Athina Savvidou: Expanding Our Swiss Team to Drive Continued Growth

Welcoming Tom Triscari to C Wire

What share of users is currently reachable using 3rd party cookies?

HORIZONT Swiss digital talk Performance Marketing

How Bid Throttling Makes Cookieless Programmatic Impossible

Universal Identifiers in Advertising: Promised Privacy or a Risky Joke?

The Power of Privacy: How Contextual Advertising Empowers Advertisers

Learnings from the Adtrader Conference 2023

Concentrated power - C Wire expands Zurich team

Cookies are marching on, and it’s not a bad thing

C Wire Launches new Story Ads Advertising Format

Tsigereda Spiess reinforces C Wire starting in January 2022

Increased sales power for C Wire: Martin Garling joins Zurich-based start-up

C Wire secures pre-seed investment round, led by 21 Celsius

Thomas Spiegel becomes CEO of Zurich-based advertising start-up