C Wire has conducted a comprehensive analysis of browser usage across various devices and countries to shed light on the impact of relying on technologies dependent on third-party cookies.
The detailed table provided below illustrates the percentage of users in each country who still support third-party cookies. This discrepancy highlights the extent to which your current use of third-party cookies excludes a significant portion of your audience.
| Country |
Desktop |
Mobile |
Tablet |
| Albania |
68.09% |
32.80% |
88.07% |
| Andorra |
44.96% |
36.61% |
69.85% |
| Austria |
54.14% |
52.01% |
71.22% |
| Belarus |
65.65% |
59.41% |
62.87% |
| Belgium |
61.46% |
46.56% |
54.51% |
| Bosnia |
79.68% |
78.12% |
94.86% |
| Bulgaria |
71.11% |
78.52% |
82.80% |
| Canada |
59.34% |
36.60% |
48.55% |
| Croatia |
76.72% |
72.76% |
84.24% |
| Czech Republic |
64.16% |
69.68% |
71.90% |
| Denmark |
73.02% |
39.83% |
47.49% |
| Estonia |
74.49% |
56.47% |
68.08% |
| Finland |
75.82% |
62.66% |
68.20% |
| France |
61.15% |
63.07% |
63.79% |
| Germany |
53.31% |
54.56% |
68.97% |
| Greece |
74.63% |
83.89% |
82.20% |
| Hungary |
69.30% |
79.65% |
79.15% |
| Iceland |
66.58% |
44.75% |
68.78% |
| India |
88.24% |
92.09% |
85.97% |
| Ireland |
66.24% |
57.44% |
66.31% |
| Italy |
70.42% |
65.52% |
63.36% |
| Latvia |
77.30% |
65.10% |
85.02% |
| Liechtenstein |
73.18% |
40.20% |
61.12% |
| Lithuania |
75.09% |
23.79% |
79.68% |
| Luxembourg |
47.70% |
54.72% |
65.50% |
| Malta |
72.88% |
58.79% |
74.70% |
| Moldova |
79.31% |
70.79% |
88.02% |
| Monaco |
62.53% |
38.65% |
47.53% |
| Montenegro |
83.72% |
71.48% |
83.86% |
| Netherlands |
61.92% |
50.74% |
57.35% |
| Macedonia |
82.53% |
74.44% |
81.58% |
| Norway |
69.03% |
34.04% |
48.84% |
| Poland |
77.83% |
81.10% |
84.15% |
| Portugal |
73.84% |
68.06% |
70.92% |
| Romania |
84.53% |
70.56% |
63.45% |
| Russia |
54.82% |
58.28% |
65.29% |
| San Marino |
88.94% |
64.16% |
67.02% |
| Serbia |
78.47% |
78.24% |
83.77% |
| Slovakia |
69.87% |
73.44% |
79.28% |
| Slovenia |
67.36% |
67.50% |
81.78% |
| Spain |
73.52% |
75.57% |
76.28% |
| Switzerland |
60.12% |
38.57% |
48.34% |
| Turkey |
81.94% |
76.39% |
76.30% |
| Ukraine |
71.20% |
70.98% |
88.93% |
| United Kingdom |
62.87% |
45.08% |
53.46% |
| USA |
62.77% |
40.56% |
57.64% |
Insightful Tip: It's crucial to reevaluate your technological reliance on third-party cookies. By examining the diversity in browser usage within your ongoing campaigns, you can identify potential biases and adjust your strategies to ensure broader reach and inclusivity.
Source: March 2024 browser adoption by country from statcounter.com
