We’re delighted to announce the launch of two powerful video ad formats—Sponsored Video and Outstream Video—available in Buyer Pro on December 9th. These formats are designed to amplify engagement, boost visibility, and deliver superior results for programmatic campaigns.
What’s New?
Sponsored Video
Sponsored Video is a high-impact, native video format that seamlessly integrates into editorial content. Combining a captivating video, teaser text, and a strong call-to-action, this format is proven to maximize audience engagement and drive performance.
Ad Specs at a Glance:
• Native placement within editorially relevant environments.
• Supports teaser text and call-to-action for enhanced interaction.
• Optimized for promoting long-form video content with high view-through rates.
Why Use Sponsored Video?
Sponsored Video offers brands the opportunity to engage audiences in a contextually relevant manner, increasing both visibility and brand recall.
Outstream Video
Outstream Video takes video advertising beyond traditional players, displaying your content in premium, high-visibility placements across a variety of contexts. With a compelling call-to-action, this format is ideal for increasing video views and driving audience engagement.
Ad Specs at a Glance:
• High-impact placement outside traditional video players.
• Strong focus on visibility and audience interaction.
• Designed to optimize the performance of video assets.
Why Use Outstream Video?
This format is perfect for advertisers looking to scale their campaigns and maximize the effectiveness of their video creative in diverse placements.
How These Features Benefit Advertisers
With the addition of Sponsored Video and Outstream Video, Buyer Pro offers advertisers new opportunities to:
• Enhance engagement: Deliver video content in formats designed to captivate audiences.
• Boost visibility: Ensure maximum exposure in premium editorial and non-traditional placements.
• Achieve better performance: Leverage proven formats to increase views, interactions, and overall campaign results.
These updates reflect our commitment to providing cutting-edge tools that empower advertisers to connect with their audiences effectively and efficiently.
Discover the New Formats in Buyer Pro
Ready to explore Sponsored Video and Outstream Video? These formats are available for programmatic campaigns through Buyer Pro starting on December 9th.
This release is part of our broader vision to redefine programmatic advertising with innovative, AI-powered solutions that prioritize performance, privacy, and transparency.
Stay tuned for more updates as we continue to expand the capabilities of Buyer Pro, delivering features that set the stage for the future of advertising.
For more information or support, contact us today!
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