As 2024 comes to a close, we reflect on a year of remarkable growth, innovation, and achievements. This year was transformative for C Wire, driven by the passion of our team, the trust of our partners, and the support of our growing community.
Here’s a look back at the milestones that defined our journey in 2024:
Expanding our horizons
2024 was a year of incredible growth. We onboarded major publishers across Italy, Serbia, Portugal, and France, while further strengthening our presence in Germany, Switzerland, and Austria. This expansion allowed us to more than triple our size across new geographies, solidifying our position as a global leader in cookieless advertising.
Advancing our technology
- Expanded Buyer Pro: We enhanced our Buyer Pro platform with video formats, empowering advertisers with even more impactful ways to engage their audiences.
- Revamped Publisher Integrations: Our integration process has been reimagined with more granular inventory classification, enabling us to better understand which placements deliver optimal performance.
- AI-Driven Targeting: Our targeting models now incorporate the latest AI advancements, further improving our privacy-first, cookieless solutions to deliver unparalleled precision and results.
- Ad Experiences: 2024 was a year of new ad experiences built to drive more engagement for our clients, from featuring products in high-impact formats to gamified ads, we've set the stage for what's to come.
Building connections
- Supporting Innovation: We proudly supported the START Summit and its Press Reception, contributing to the success of one of Europe’s most dynamic startup events.
- Engaging with the Industry: From Paris to Berlin and beyond, we joined countless events across Europe, connecting with industry leaders, advertisers, and publishers to shape the future of digital advertising.
Elevating our presence
This year, we strengthened our brand presence by doubling our LinkedIn followers, launching a monthly newsletter, and engaging our audience with fresh, meaningful content.
A new home
To accommodate our growing team and ambitions, we moved into a brand-new office in Zürich, offering a vibrant, collaborative space to drive continued innovation.
Award-winning excellence
- Swiss Economic Forum Growth High Potential Label (SEF.Growth): A testament to our scalability and impact.
- TOP 100 Swiss Startup Award: We proudly won the Public Voting in the ICT category, reinforcing our leadership in innovation.
- Ratecard Stars Award: In France, we were recognized as the New Adtech Player of the Year, underscoring our pioneering efforts in the industry.
World-class talent
This year, we welcomed 8 passionate and highly engaged individuals to our team, enriching our expertise and culture. Additionally, world-class advisors, including Rémi Lemonnier and Tom Triscari, have joined us, bringing invaluable guidance and strategic insights.
Looking Ahead
As we step into 2025, we’re more motivated than ever to redefine the digital advertising landscape with cutting-edge, AI-driven, cookieless solutions and outstanding ad experiences. From improving our platform to global expansion, the momentum we’ve built in 2024 sets the stage for even greater achievements.
We extend our heartfelt gratitude to our team, clients, partners, and supporters for being part of this incredible journey. Here’s to a bright future together!
Thank you for making 2024 unforgettable. Let’s make 2025 even better.
