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    RTB

    Real-Time Bidding

    programmatic

    The auction mechanism at the heart of programmatic advertising, where impressions are bought and sold in milliseconds.

    RTB (Real-Time Bidding) is the auction mechanism at the heart of programmatic advertising, where ad impressions are bought and sold in the milliseconds between a page loading and an ad appearing.\n\nRTB is the process that OpenRTB standardises and that ARTF is now modernising for AI agents.

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