WWZ — High engagement and significantly lower cost per lead for for a telco
High engagement and significantly lower cost per lead for for a telco
Campaign Objective
Awareness building, lead generation
Solution
Using C Wire sponsored posts, the WWZ offer was presented in articles relating to family topics, mobile phones and the Internet. The strong relevance drives meaningful engagement of the campaign content. This approach provided strong engagement, increasing the length of stay on the landing page and significantly reducing the bounce rate.
The Story
Using C Wire sponsored posts, the WWZ offer was presented in articles relating to family topics, mobile phones and the Internet. The strong relevance drives meaningful engagement of the campaign content. This approach provided strong engagement, increasing the length of stay on the landing page and significantly reducing the bounce rate.
Results & Creative
C Wire outperformed all other paid media channels in this campaign, thanks to the high quality targeting, high visibility of the ads and constant campaign optimization.
Ad Creative
"We have found a competent partner in C Wire. Thanks to their unique contextual targeting technology, our advertisements are placed precisely in the right context. This significantly increases the relevance of the ad to the user. This has a positive impact on campaign results. We are enthusiastic and looking forward to further, exciting campaigns."