pilot Agency Group — Efficient, High-Reach & Visible
Efficient, High-Reach & Visible
Campaign Objective
High visibility & reach
Solution
Within record time, C Wire’s Creative Studio developed eye-catching large-format creatives that blended seamlessly into the users’ reading flow.Through the AI contextual targeting approach, the campaign reached the exact right audience — sports-affine Berlin residents, while they consumed editorial content about sports such as tennis, hockey, and swimming.The 100% cookie-less delivery ensured that all users were reached efficiently, regardless of browser or cookie settings.Fully transparent reporting at website level gave Berlin Partner valuable insights and demonstrated exclusive delivery across high-quality journalistic environments.
The Story
In spring 2025, Berlin Partner launched a digital campaign to position Berlin as the number-one sports metropolis and strengthen the city's identity as a host of outstanding sporting events — through the Olympic and Paralympic elite sports campaign — in the minds of Berlin residents. The challenge: a tight budget, limited advertising material, and the ambition to gain maximum insights at website level — while delivering exclusively in trusted, high-quality environments.
Results & Creative
With a minimal budget and cookie-less, AI-based contextual targeting, the campaign successfully engaged the Berlin sports community at scale and raised awareness for the Olympic and Paralympic elite sports campaign.
Ad Creative
"The collaboration was characterized by high professionalism and transparency. In particular, the comprehensive reporting with in-depth campaign insights built trust and made our joint success measurable. We are already looking forward to more campaigns together."