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    PMP

    Private Marketplace

    programmatic

    An invitation-only programmatic auction where selected advertisers bid on premium publisher inventory at negotiated floor prices, often with first-look or curated audience access.

    What is a PMP?

    A Private Marketplace (PMP) is a programmatic auction restricted to a curated list of advertisers, transacted through deal IDs in DSPs. PMPs sit between open exchange (lowest control) and Programmatic Guaranteed (fully reserved).

    Why brands use PMPs

    • Premium inventory access before it reaches the open auction
    • Brand safety through publisher-vetted environments
    • Negotiated floors with predictable CPMs
    • Curated audiences including SDA and persona-based deals

    C Wire delivers persona-targeted campaigns through PMPs across 200+ DSP integrations.

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