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    1PD

    First-Party Data

    data

    Data a company collects directly from its own customers and prospects — the most accurate, compliant and durable foundation for cookieless marketing.

    What is first-party data?

    First-party data (1PD) is information a brand collects directly from its own audience: website behavior, app events, purchase history, CRM records, loyalty programs and consented forms.

    Why 1PD wins in 2026

    • No third-party-cookie dependency
    • Higher accuracy than aggregated third-party data
    • Full consent control under GDPR / TCF
    • Activation-ready through CDPs, clean rooms and server-side APIs

    C Wire enriches first-party data with contextual and persona signals to extend reach beyond known customers without breaking privacy boundaries.

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