A DSP (Demand-Side Platform) is the technology used by advertisers and agencies to purchase digital advertising inventory programmatically.\n\nA DSP evaluates available impressions in real time and bids on those that match the campaign's targeting criteria. C Wire is connected to over 200 DSPs via OpenRTB, including Xandr, The Trade Desk, DV360, and Amazon DSP.
DSP
Demand-Side Platform
programmatic
The technology used by advertisers and agencies to purchase digital advertising inventory programmatically in real time.