CTV (Connected TV) refers to television content delivered via internet-connected devices — smart TVs, streaming sticks, gaming consoles.\n\nCTV is one of the fastest-growing channels in programmatic and a key battleground for agentic advertising, given its blend of premium inventory and addressable audiences.
CTV
Connected TV
video
Television content delivered via internet-connected devices — smart TVs, streaming sticks, gaming consoles. A key channel for agentic advertising.