What is contextual targeting?
Contextual targeting matches ads to the content of the page or video, not the user. Modern contextual engines use LLMs and semantic embeddings to understand topic, tone, sentiment and brand-safety risk in real time.
Why contextual is back
- Cookieless-native: no user identifier required
- GDPR-compliant: no personal data processed
- High relevance: intent inferred from active content consumption
- Brand-safe: GARM-aligned semantic risk scoring
C Wire's C Wire-based Intelligence engine combines contextual embeddings with persona vectors to deliver context+intent matching at OpenRTB scale.