What is a CDP?
A Customer Data Platform centralizes first-party data from CRM, web analytics, mobile apps, transactional systems and offline sources into a single persistent customer profile owned by the brand.
Core capabilities
- Ingestion: event streaming, batch imports, server-side APIs
- Identity resolution: deterministic and probabilistic stitching
- Segmentation: rule-based and ML-driven audiences
- Activation: push to DSPs, email, SMS, on-site personalization
CDPs are the cookieless backbone of modern marketing stacks. C Wire integrates with CDPs via server-to-server connections to enable persona enrichment without third-party cookies.